Whether you own a used car dealership or a new car dealership, your small business needs to have a website. The popularity of online price comparisons is growing by the day with the help of sites like craigslist so it would be a poor business decision not to make a virtual presence for your company. Having a website will not only allow customers to find you and learn about your new or used cars, but it can also allow for direct purchases, providing feedback or reviews, and good old fashioned advertising.
The top three goals all small businesses have in common are that they want to be profitable, they want to grow, and they want their customers to be happy. Having a website with the right features and design elements integrated will help achieve all of those goals. Making your website easy to navigate and making it mobile responsive will help your business be profitable. Maximizing your exposure by utilizing sitemaps will help increase your rankings on Google. Having a page for customer feedback will help you ensure 100% customer satisfaction.
If you are not an expert, you might consider hiring a professional web designer. If you want to save the money and try it yourself, make sure you study up a little before getting started. There are so many different aspects to consider; from making your site mobile-friendly down to the type of font you choose for your webpage. Below is an infographic by 99MediaLab, a website design firm in Virgnia to help you with what features and design elements your website should have to get the most out of it.