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Leeann Miller
The Cost of Salesperson Turnover

Leeann Miller  100k?! That sounds right. Human Capital Management is where it's at!

Arthur Bratton
Call to Actions, But No Action?

Arthur Bratton  Does everyone/anyone A/B test their CTAs?  If yes, what software do you use for the testing? Also, are your CTAs the same or different for mobile vs desktop? I feel like a lot of vendors talk about testing various CTAs but I don't feel like they do a good job of reporting the test results to the Dealers.

jamie mcbee
How many times should you call an internet lead on day one?

jamie mcbee  It depends on what time of day you receive the lead.  I agree with Curt Campeau if you receive the lead in the AM.  Phone call first because this is often the most effective way to communicate (live) to a customer.  Also, always forcast your next communication in a voicemail if customer doesn't answer.  1st day - Call, text, email, 2nd call in evening after dinner time.  Video is also something to consider, possibly instead of that 2nd phone call...

Daryl Sanders
Looking to get a handle on BDC costs per lead

Daryl Sanders  BDC costs related to lead costs/appointment show costs/sales costs - is a number that must be understood.  When the BDC gets a show and the sales people take over and close the sale (getting a full commission), the total costs to get that sale can get out of hand in a hurry. I would like to stir up more discussion about recognizing these costs and consider alternative ways to get these functions done and the best way to pay for them.

Derrick Woolfson
Looking to get a handle on BDC costs per lead

Derrick Woolfson  Now regarding cost per lead, there are multiple ways to do this! What CRM do you use? There are some CRM's that have reporting that show 'cost per lead,' however - with their being duplicates (i.e. the lead first came in via dealer website to then convert on an OEM site) it might not be 100% accurate. That being said, we took the leads - duplicate or not - and divided it by the total cost. We then took all of the sales that were associated with the lead source and divided the front-end gross vs. the cost to see what the actual ROI was for the lead source. 

Derrick Woolfson
Looking to get a handle on BDC costs per lead

Derrick Woolfson  Daryl, sadly - there is not much data out there other than the typical closing rates, set rate, & show rate. As for the cost, I have always taken their income + expenses (i.e. health insurance, employment tax, etc.) and divided that by the appointments of theirs that led to a sale. I am cognizant that they are not necessarily responsible for the sale. However, they are what brought the potential sale to the dealership. That said, once you divide their 'costs' vs. 'gross profit'  you will see what your actual ROI is for the BDC. The only thing that can make it harder is the variation of the sales consultants pay plan. 

Derrick Woolfson
Call to Actions, But No Action?

Derrick Woolfson  Steven, I agree CTA's are a must. What I was saying in my post was that you do not need several CTA's. Less is more. I cannot tell you how many dealers have CTA's on their site that block the VDP or worse, interrupt the customer's experience. 

elaine95 as
1 a.m. at Fenway Park. The team is expected

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Police said alcohol would be prohibited along the parade route and no one would be allowed to carry weapons of any kind.“We’ve been here before, let’s act like it,” said Police Commissioner William Gross.The tradition of players climbing aboard the amphibious duck boats, one of the city’s most popular tourist attractions [url=http://www.athleticsfanproshop.com/authentic-jose-canseco-jersey]http://www.athleticsfanproshop.com/authentic-jose-canseco-jersey[/url] , to celebrate championships dates back to 2004, the year the Red Sox won the World Series for the first time since 1918.In all, the city has had 11 sports championships since 2002, with the New England Patriots winning five and the Boston Celtics and Boston Bruins each winning once during that period.“Boston has certainly set a new tone around celebrations,” Walsh said. “Maybe it’s because we have a lot of them or maybe it’s because of the way we conduct ourselves.”Jubilant fans, many of them college students [url=http://www.athleticsfanproshop.com/authentic-jed-lowrie-jersey]http://www.athleticsfanproshop.com/authentic-jed-lowrie-jersey[/url] , spilled out in the streets late Sunday and early Monday morning after the Red Sox’ clinching 5-1 win over the Dodgers in Los Angeles.Boston police said the crowd was largely well-behaved, and only one arrest was reported. A 22-year-old Connecticut man was charged with malicious destruction of property after climbing a light pole and punching the plastic light fixture, causing the lens to break, officials said.Police closed off several streets around Fenway Park. A World Series championship banner was unfurled outside it just before dawn.Two students at Bridgewater State University were arrested early Monday after being accused of vandalizing two life-sized bear sculptures on the campus during a celebration of the Red Sox win, the Enterprise of Brockton reported.A crowd of about 2,000 students also gathered to celebrate following the game at the University of Massachusetts’ flagship campus in Amherst [url=http://www.athleticsfanproshop.com/authentic-tony-phillips-jersey]Tony Phillips Jersey[/url] , MassLive.com reported. A spokeswoman for the university said there were no arrests and no injuries reported.Boston has experienced incidents in the past during spontaneous celebrations, some leading to deaths.In 2004, an Emerson College student was struck in the eye with a pepper-pellet gun fired by police trying to disperse a crowd celebrating the Red Sox’s American League Championship Series win over the New York Yankees. The city later paid a $5.1 million settlement to Victoria Snelgrove’s family and agreed never to use that type of weapon again.A settlement was also reached with police and the parents of David Woodman, a 22-year-old Celtics fan who stopped breathing and later died after being taken into custody on a public drinking charge during street celebrations after the team’s 2008 championship. TheChicago Cubs placedshortstop Addison Russell on the 10-day disabled list retroactive to Monday witha sprained left middle finger and added newly acquired infielder Daniel Murphy to the major league roster.This is another setback for Russell after he had a foot injuryin 2017 on his way to 110 games played. The 2016 All-Star is slashing .259/.326/.359 with five home runs and 37 RBIthis season as Chicago looks to win its second World Series in three years.Russell slashed .238/.321/.417 with 21 home runs and 95 RBI in 2016 but saw his run-production totals drop last season to .239/.304/.418 with 12 homers and 43 RBI. He has been a solid source of production in the Cubs lineup at times, but Chicago could miss his glove the most if he is out for significant time.The 24-year-old was responsible for 19 total defensive runs saved above average in 2015, 19 in 2016 and 15in 2017 [url=http://www.athleticsfanproshop.com/authentic-walt-weiss-jersey]http://www.athleticsfanproshop.com/authentic-walt-weiss-jersey[/url] , per FanGraphs. He is one of the best defensive shortstops in the league and an anchor for the team's infield defense.The Cubs will likely turn toward the versatile Javier Baez to play shortstop until Russell is ready to return.While Baez is also an impressive fielder and gives Chicago another power source, locking him in at shortstop takes away the value he provides by being able to play a number of different positions, depending on matchups. Murphy and Ben Zobrist can play second while Baez plays short.

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