Bart Wilson I like this email idea. You can't build an entire process around it, but having an email that addresses one thing people hate (filling out forms) is a good way to disarm.
Bart Wilson Just wanted to get your feedback. What is the MOST IMPORTANT thing on your Google My Business page? I know that everything works in tandem, but what would you say is the most important part?
Bart Wilson You make a good point Martins. A poor service process can't be masked by a delivery board.
Martins Ville Jeff, you should try something different. Jeff, the Blue 2015 Acadia with 34,98 miles for $23,987 you found on Cargurus is on the lot right now and still available. We can chat live - no forms to fill out, just honest answers you need, click here to connect with me right now, no strings attached! Cheers, Tony D. Amway Motors (live connect link) (sms/cell phone#) I use a simple script that includes a link to chat with us instantly - no forms to fill out, and usually send that via text too, with a CTA with test drive times available today. You should consider getting drift.com or intercom.com for communication, for your site, for emails, for vdps and everything - easy peasy. Click to chat with me live & instantly, no forms to fill out, promise. :) We can't expect different results doing the same thing over and over.
Martins Ville Personalized videos texted to a prospect with a call to action such as, "so Tom, we have open appointments today at 4pm and 7pm, let me know if your wanted to stop by and take this car for a test drive"... has a 95% open rate and very high response rate. I think if anything, that's were the focus should be with any car dealer... And also by having a live chat/bot right they on the VDP... Chat with us instantly live, click here.... 😁
Martins Ville Been selling cars online and been the digital director since 1999, thousands of sold cars, were all sharing ideas, I get it. Bottom line is that nothing happens until the customer explores and drives the unit "on your lot" and gets excited about that car. Then they will know they are getting a great deal, no matter the price delta with comparable models in the market. Any discount I give will be more symbolic than significant. However if Amazon has not taught us that price does matter, then we have never paid attention they prove it is, by showing you the comparables on the same page. But if you make a video that does not mirror the specific customers needs and address the solutions they have, uniquely, you're back to cookie cutter and it back not be enough despite your best intentions.
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Derrick Woolfson One of the most important items that can have an impact is the *questions* that customers ask and respond too!