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Jared Hamilton
From: Jared Hamilton
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Popular Comments

Mike Cartwright
Best Practices for Digital Content Strategy?

Mike Cartwright  We have a small team that is in charge of all our social media sites and blog/website. Our content strategy cadence is based on our sales cycle. We also conducted research where we studied the best frequency and timing to post our content. We make sure that we provide content for every step of the customer journey.

Scott Larrabee
Managers… Put Your Employees on the RACK

Scott Larrabee  This is great advice and an important message that managers need to hear. We have moved more and more in this direction since I have been in the car business where I am, and the more structure like this the better I say as a salesperson! 

Scott Larrabee
pictures of used inventory

Scott Larrabee  @Collin - Awesome tips, thank you! And I agree, why wouldn't you want both.. but is it hard to get dealers to see the value here? 

Collin Davis
Best way to attribute leads with video views?

Collin Davis  Thanks Chris. I like a lot of what Wistia does but we're looking to go beyond email gating or leads that are captured within the player itself. And we are building it into our own player solution we've developed. Our goal is to attribute a video's influence on interactions that occur before/after watching, and we want to connect that to events that the website is already tracking so we can connect the dots on our side.Did some digging earlier and found that (for example) DDC sites use the GA action "lead submission" whenever a lead form is submitted. If we're able to listen for that event then we can show goal completions where 1. a video was watched and 2. a lead submission event was fired. From there we can calculate the % of viewers who submit a lead after watching a video, viewing a certain page, looking at photos, etc.

Collin Davis
pictures of used inventory

Collin Davis  Photos (and videos are definitely) the first impression of the vehicle. You don't have to sacrifice quantity for quality, though. You can have both if you do it right. Maybe hire a photographer (who knows how to shoot cars) to come in for a day to do a sample shoot, show you the shots you need and how to get them, recommend a simple camera setup, and then you can create a playbook from that to train your guys going forward. In fact, have whoever needs to be there on the shoot and make it a workshop.Staging the vehicle in an area where it looks good in its natural environment is ideal. Don't shoot it squeezed in amongst other cars, or with a background that's super busy or distracting. I would suggest a wooded area, a flat wall, or the dealership in the background out of focus.  Remember: the CAR is the STAR. When we shoot our videos we really focus on the quality with driving shots, beautiful scenery, and well though-out shots that show exactly what we're describing in the narration.

Chris K Leslie
communication

Chris K Leslie  Thats crazy, cause we finally got an acct manager who is super responsive. This is the first time we've ever had that though. Odd how it would be different where you are. Maybe I can ask my dude who is supposed to be helping you guys out.   

Chris K Leslie
Best way to attribute leads with video views?

Chris K Leslie  So my first thought is to recommend Wistia for your hosting. They have offer a feature called Turnstile. Check it out..  https://wistia.com/product/turnstile

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