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Jared Hamilton
From: Jared Hamilton
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Joseph Davis
Need Vendor Suggestion for Demographics on New Car Models

Joseph Davis  All,I'm trying to find a data vendor that can provide me detailed demographic information on the buyers for the different models of our new car inventory (Mercedes-Benz, Buick GMC and Subaru).My ultimate goal is to be able to create highly customized ads specific to the demographic for each model in the areas of our city/region where we are not market effective.Can any of you suggest vendors for me to look at?

Shannon Hammons
Software

Shannon Hammons  anybody have examples of ads they have made with canva?

Robert Morgan
Leaders in the Automotive Industry

Robert Morgan  Derrick, all good points. We increase the price and hope the customer does not find out? For an extra 1000 now we take the chance of losing hundreds of thousands that we gain by not taking the chance now. If it was a referral from a friend, would we still do it? Sounds like taking advantage of the weak. We all say we must change or die, yet we hold fast to the idea that "what the customer does not know will not hurt them." "Our best customers are the ones we hold the most gross on." Legal to raise the price, probably. Unethical, absolutely goes against everything we hear customers say they hate about our business. A bad review takes hundreds of good ones to overcome. My point is not a judgemental one. We are in the business to make lots of money. We all choose how we do it. I just would not refer a friend to a Manager I knew would do that to them if they had an opportunity.

Mallory Hughes
Software

Mallory Hughes   Another vote for Canva here as well. Super easy to use and has a lot of pre-made templates that look very clean and professional!

Derrick Woolfson
What is One thing You Have Learned From Listening to Phone Calls?

Derrick Woolfson  @Chris K - same here, which makes it much easier to manage the calls. Especially since the call matches the customers profile if they are in the CRM, and you can listen to the call directly in the lead. 

Derrick Woolfson
What is One thing You Have Learned From Listening to Phone Calls?

Derrick Woolfson  @Chris, you bring up a great point! As a BDC Manager, I saw that issue happen every day. We had a conversation with the customer - passed it onto the sales consultant - they either did not follow-up and/or asked the same exact questions over again. There were many of times where the customer would call back into the BDC and ask to work with us. At which point, we tried working with the sales consultants to instill trust on both ends. Where there were times they did not trust that the BDC knew what they were doing. This is not a good experience for the customer, either - no one wants to have to repeat themselves all over again. 

Derrick Woolfson
What is One thing You Have Learned From Listening to Phone Calls?

Derrick Woolfson  @Bart, beyond not 'asking for the appointment' the other common issue is that if the unit they inquired on sold (pre-owned or new) the answer tends to be "sorry, the unit sold." Whereas, they should be offering "this unit has since sold, it was a hot vehicle was that the only make and model you were considering? I do have other similar units available, and can even potentially save you money" - this is not to say by any means that it will work every time, but I have found that in some cases - pertaining to pre-owned - the customer was looking at a price range, not a specific unit. 

Derrick Woolfson
Leaders in the Automotive Industry

Derrick Woolfson  I think this is a multi-faceted answer - where (on the flip-side) managers are so focused on 'price' that it can have a negative effect on the customers overall experience. And to your point, if they are just 'managers' and not 'leaders' then their skills are often not translated onto the sales floor. That said, I do not think it is unethical to raise the price (if the customer is not aware); however, there have been numerous occasions where the sales manager did raise the price but forgot to remove the unit from the endemic site (or dealer site) to which the customer found out as they were browsing the inventory on their phones as they waited for F&I. As a result, there have been times where the deal actually blew up and we got hit with a bad review. And in some instances, we then had to lower the price, at which point the customer was not as trusting. All that to say - if you are going to increase the price - as we do need to increase the dealer's profit margins; the sales managers job is to make the most they can for the dealer - they need to ensure that the sale price is not still on the website or other endemic sites. 

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