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Rachel Boyle

Rachel Boyle Director of Marketing

Rachel Boyle Blog Posts

FTC says ditch deceptive ads: How dealerships can build trust with customers

FTC says ditch deceptive ads: How dealerships can build trust with customers

Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC int…

Using online videos to promote your car dealership

Using online videos to promote your car dealership

More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering tw…

Dealer internet sales strategies vs. the online car buyer

Dealer internet sales strategies vs. the online car buyer

Some companies engaging in e-commerce have the Field of Dreams complex, thinking if they build an adequate online presence, online consumers will come in d…

The Evolution of the Online Car Buying Process

The Evolution of the Online Car Buying Process

The Evolution of the Online Car Buying Process   With more than 83% of individuals going online to do research before buying a vehicle, the nee…

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