Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

As the director of e-commerce for multi-franchise automotive groups, I often gets requests from dealers looking for direction on how to efficiently run multi-franchise, multi-rooftop dealerships efficiently and in a way the maximizes all profit opportunities. Obviously, it takes a sizable amount of organization and planning to run multiple rooftops, but you'll see that many of the philosophies I follow lend themselves to every size dealership, including independents. In this blog, I will share tactical advice on running a sales operation that is going to put you and your team in the optimal position to win. I'll cover everything from hiring to tracking results, re-organizing and staying motivated. "Key Objectives" Can Your Entire Team Recite These? I'm going to start with something rudimentary, but which a surprising number of people within organizations fail at and that is being able to clearly articulate the organization's key objectives and goals. These objectives need to come from the top down and if a sales team, in particular, cannot recite these objectives it's management's fault. If anyone working in your dealership comes to work and does not have these objectives at the forefront of their minds, and in infused in everything they do all day long they may as well go home. Here they are, every day, we need to focus on these key objectives: Selling more vehicles Making higher gross Achieving higher CSI scores Improving your service and part business Gaining more marketing share Finding more new customers Keeping current customers happy That's it. All activities that your team is engaged in everyday at the dealership should be in line with those key objectives. If there is a decision to be made the answer needs to be "will it help achieve these key objectives."

 Unlock all of the community & features  Join Now