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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

As the director of e-commerce for multi-franchise automotive groups, I often gets requests from dealers looking for direction on how to efficiently run multi-franchise, multi-rooftop dealerships efficiently and in a way the maximizes all profit opportunities. Obviously, it takes a sizable amount of organization and planning to run multiple rooftops, but you'll see that many of the philosophies I follow lend themselves to every size dealership, including independents. In this blog, I will share tactical advice on running a sales operation that is going to put you and your team in the optimal position to win. I'll cover everything from hiring to tracking results, re-organizing and staying motivated. "Key Objectives" Can Your Entire Team Recite These? I'm going to start with something rudimentary, but which a surprising number of people within organizations fail at and that is being able to clearly articulate the organization's key objectives and goals. These objectives need to come from the top down and if a sales team, in particular, cannot recite these objectives it's management's fault. If anyone working in your dealership comes to work and does not have these objectives at the forefront of their minds, and in infused in everything they do all day long they may as well go home. Here they are, every day, we need to focus on these key objectives: Selling more vehicles Making higher gross Achieving higher CSI scores Improving your service and part business Gaining more marketing share Finding more new customers Keeping current customers happy That's it. All activities that your team is engaged in everyday at the dealership should be in line with those key objectives. If there is a decision to be made the answer needs to be "will it help achieve these key objectives."

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