Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Hello again and welcome to the continuation of the 50 Day Timeline for managing your Internet leads. Refer to (links to previous blogs) for the previous Timeline information. Day 12 -14: Attempt a phone call and send an email to the prospect that conveys some new, fresh information. Ex. “I wanted to contact you today Mr. Smith, because we have just received news that Dodge is now offering an additional $500.00 rebate for all purchases made before the end of this month. Perhaps you are ready to take advantage of this offer?” Careful wording like this allows you to keep in touch and gives you a specific reason to make contact again. Set your next contact for 7 days later (or sooner if any special such as financing or rebates is about to expire). Day 21 approx: Phone call and/or email to request information about their purchase status. Have they purchased elsewhere? Are they still in the market? Have they delayed making their decision for 30 or 60 days? Ask open-ended questions to see if you can get the prospect to respond with informative answers. Set the next contact date for 7-10 days later. Day 30-33: Send a next-to-last email and/or phone call. Let the prospect know that you are nearing the end of making contact with them. Phrases such as, “I hoped that I would have heard back from you by now,” or “Would you like for me to delay contacting you for a while,” are professional, but still convey that you are wrapping up your communications. Let the prospect know you would still welcome the opportunity to earn their business and that you would be happy to send them some new information reflecting the new month’s pricing if they are still shopping for a new vehicle (if applicable). Day 50 Approx: Send a final email and/or make a final phone call. Thank the prospect for taking the time to consider your dealership. Ask them to keep in touch in the future, and let them know you will transfer their information to your “Inactive” file. (Ask them if they would prefer to be kept in the “Active” file for a while longer.) Finally, mention that occasionally you like to inform prospective customers of specials the dealership is running and from time to time you may send them an email with this information. If they don’t respond to this, then it is safe to add their name to your list of people who receive your “Broadcast” emails. ***If at any time during the 50 days, the prospect responds back with “stop calling me” or “don’t email me again” you need to comply with that. Mark them accordingly in your prospect management system (CRM, ILM, etc.) as “do not call” or “do not email.” Many CRMs and ILMs include features that let consumers opt-out of your mailing list with a single click. Please check with your vendor to see if this feature is available. This is a great way to help keep your dealership in legal compliance. ***

 Unlock all of the community & features  Join Now