Honestly, I can't believe some of the auto responder emails I've seen from dealerships. I've laughed, I've cried, and in one case I came close to being offended. Any communication with prospects and clients, no matter the channel, requires thought, consideration and courtesy. And using text, IM or email does not mean that grammatical and professional rules go out the window. It's one thing if you're communicating with your friends and family, but it's quite another with clients. In all business communication, all professional rules apply, all the time!
Do you think auto responders are trivial communication? Think about it: this might be perceived as the first personal contact your dealership has with a prospect, even if you identify it as an auto-responder. When you think about it like this, it's not a trivial communication at all; it's one of the most important! Your first response to consumer inquiries can blow the deal for you before it even begins; that's how important it is.
Actual email auto responder from last DrivingSales newsletter:
Dear DrivingSales Editor ,
Thank you for your email. It has been forwarded to the appropriate person to handle your inquiry as soon as possible.
That was it! No name, no contact information, no web link, no logo, nothing. Not to mention the poor format of the greeting.
How about this one:
I'm not here right now but I'll get back to you as quick as I can!
with no signature with contact information
(Don't get me started again…)
Using a well-crafted, professional email auto responder is perfectly fine, and perfectly simple. Try this one:
Dear (name if supplied in submitted information),
I am not in my office at the moment but I will contact you with the requested information as soon as I return. We appreciate your interest and look forward to learning more about how we can help with your automotive needs.
Your First and Last Name
Link to Dealership Website
It doesn't need to be long at all. In fact, a short, direct response is best. Take a few minutes to review your dealership's auto email responders and make appropriate changes. They can quite literally help "make or break" the deal.
Post examples of great email responders your dealership uses!