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Jared Hamilton
From: Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Top Blogs November 2016

Top Blogs November 2016

1. Which Language Can Close Leads? By Richard Rikess The words we use and see can do a lot of things, but in …

Honestly, I can't believe some of the auto responder emails I've seen from dealerships. I've laughed, I've cried, and in one case I came close to being offended. Any communication with prospects and clients, no matter the channel, requires thought, consideration and courtesy. And using text, IM or email does not mean that grammatical and professional rules go out the window. It's one thing if you're communicating with your friends and family, but it's quite another with clients. In all business communication, all professional rules apply, all the time! Do you think auto responders are trivial communication? Think about it: this might be perceived as the first personal contact your dealership has with a prospect, even if you identify it as an auto-responder. When you think about it like this, it's not a trivial communication at all; it's one of the most important! Your first response to consumer inquiries can blow the deal for you before it even begins; that's how important it is. Actual email auto responder from last DrivingSales newsletter: Dear DrivingSales Editor , Thank you for your email. It has been forwarded to the appropriate person to handle your inquiry as soon as possible. That was it! No name, no contact information, no web link, no logo, nothing. Not to mention the poor format of the greeting. How about this one: I'm not here right now but I'll get back to you as quick as I can! with no signature with contact information (Don't get me started again…) Using a well-crafted, professional email auto responder is perfectly fine, and perfectly simple. Try this one: Dear (name if supplied in submitted information), I am not in my office at the moment but I will contact you with the requested information as soon as I return. We appreciate your interest and look forward to learning more about how we can help with your automotive needs. Sincerely, Your First and Last Name Title Dealership Name Email Office Phone Cell Phone Link to Dealership Website Dealership Logo It doesn't need to be long at all. In fact, a short, direct response is best. Take a few minutes to review your dealership's auto email responders and make appropriate changes. They can quite literally help "make or break" the deal. Post examples of great email responders your dealership uses!

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