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Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Are you tracking your sales directly back to your leads? And do you also track the cost of the leads and how much you generate in sales from them? In the past this may have been difficult to do, but today there is no excuse for not measuring this. And as more marketing is done online, tracking just gets easier and more reliable. If you're not consistently tracking these metrics, how do manage the pay plan for your ISM and other Internet staff members? If their compensation is not directly tied to Internet leads and subsequent sales, how do you determine their pay plan? How do you know what's working and what's not?

I developed a powerful, yet easy to use tool to help make these measurements, make sales forecasts and much more. Access the first section of the tool at: http://spreadsheets.google.com/ccc?key=pXHR0EqhMEb3XkrmF2AWkCg&hl=en.
(You must have a Google account to access it.)

VERY IMPORTANT: The yellow cells are the only input cells. If you change anything in any cells that are not colored yellow, the spreadsheet will not work as it is intended.

Enjoy! Please let me know if you have any questions and share your experiences. More tools will come in this series.

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