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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

In our ongoing quest to measure what's working and what's not, I have added another simple yet powerful to tool to help monitor important metrics. This BDC sales activity management (SAM) tool lets you tie your leads and lead sources directly to projected sales activities and results. Using industry averages and your own dealership's data, you can tie all your activities together and measure their effectiveness. Again, the input fields in these spreadsheets are highlighted in yellow. Do not enter data into any of the other cells.

Visit the following link for the next section:

http://spreadsheets.google.com/ccc?key=pXHR0EqhMEb2sWCZtXXRnDw&hl=en

Again, you need a Google account to view the link.

Let me know if you're using these tools and/or post similar tools you find useful.

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