We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
In our ongoing quest to measure what's working and what's not, I have added another simple yet powerful to tool to help monitor important metrics. This BDC sales activity management (SAM) tool lets you tie your leads and lead sources directly to projected sales activities and results. Using industry averages and your own dealership's data, you can tie all your activities together and measure their effectiveness. Again, the input fields in these spreadsheets are highlighted in yellow. Do not enter data into any of the other cells.
Visit the following link for the next section:
Again, you need a Google account to view the link.
Let me know if you're using these tools and/or post similar tools you find useful.