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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

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The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Part of the nature of an investment is that investment's return. Avoid wasteful spending (and wasteful cutbacks) by recognizing what parts of your spending are true investments.

During times like these, cuts are inevitable. The important thing is to make sure you cut where you can afford to cut. Removing employee incentives, and other opportunities to encourage your dealership’s growth and bolster sales, can be like sealing the leaky dam with your thumb. It may work for a minute, but that dam is going to explode and guess who gets the first face full of cold water?

So before you start laying off good employees or cutting back on benefits and incentives, take a step back and look at the big picture. Your employees are an investment. Take the time to measure the results on all or your investments. Are you confident that your TV spot is bringing in the bulk of your sales? How about that full page, full color newspaper ad? As we’ve all heard before, “measure twice, cut once.”

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