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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Trips to the dealership are not high on the average American’s list at present. People are beginning to view buying a new car as a luxury that can be put off. Here is a perfect opportunity to show potential customers how painless a purchase might actually be. The beauty of online advertising is that you can advertise immediately to people who are looking for a car – as they’re looking. Now, when fewer consumers are looking, find new and creative ways to meet them where they’re at. Create search engine marketing campaigns around popular searches that may not have a lot to do with buying a new car. If someone is online looking for ways to save gas or find public transportation, hit them with an ad that comments on those concerns. Mention that the cars on your lot all get at least 25 miles per gallon. Point out that particular specials at your dealership will keep consumers off of a crowded bus and still within their budget. A little strategy can go a long way. Using a consumer perspective may well be the key to staying busy in a slow spell.

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