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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Trips to the dealership are not high on the average American’s list at present. People are beginning to view buying a new car as a luxury that can be put off. Here is a perfect opportunity to show potential customers how painless a purchase might actually be. The beauty of online advertising is that you can advertise immediately to people who are looking for a car – as they’re looking. Now, when fewer consumers are looking, find new and creative ways to meet them where they’re at. Create search engine marketing campaigns around popular searches that may not have a lot to do with buying a new car. If someone is online looking for ways to save gas or find public transportation, hit them with an ad that comments on those concerns. Mention that the cars on your lot all get at least 25 miles per gallon. Point out that particular specials at your dealership will keep consumers off of a crowded bus and still within their budget. A little strategy can go a long way. Using a consumer perspective may well be the key to staying busy in a slow spell.

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