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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

As soon as you are getting 1,000 web leads every day, you can use automated response emails. Until then, you should be interacting with your customers! It may not be as black and white as that, but there are some best practices you should consider as you approach the idea of trigger emails and auto responses to submitted forms. Initially, these responses were created to immediately reach out to the customer and let them know someone would contact them shortly. This is acceptable when you’re dealing with leads that come in overnight or at some other time when an immediate personal response is not possible. However, an auto response should never allow your sales people to be lazy about reaching out to potential customers. It’s not appropriate to respond to all customers with the same information. You won’t know who is on the other side of your lead until you communicate with them person to person. There is no substitute for interacting with your customers, getting to know them and building trust. It may be just a car to you, but to them it’s a new addition to their family. They may live with that vehicle for 6 years, so it’s no small thing to most potential customers. Show them respect and look at these interactions from their perspective. When a user submits their contact information to you, it’s an expression of trust. They’re vulnerable. They’ve given you their info because they expect you to respond and help them find what they’re looking for. This is a golden opportunity to treat the customer well and gently walk them through the process of buying one of your vehicles. Don’t let auto responder madness take root in your dealership. Remember that individual human beings are at the other end of your leads and respond accordingly!

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