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From: Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

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Before you decide to revamp your incentives process or pay plan, take a minute to look at your business with strategy in mind. Determine the strengths and weaknesses of your business. What aspect of your Dealership puts you ahead of the curve? Once you determine where that strength lies, focus your attention on all the components that make up that strength. Use your strategic business plan to help you focus on the right segment of your employees. Don't waste resources by implementing company wide changes when you can hone in on one particular area that will greatly increase your ROI. For example, the same incentives may not work across the board. Where are you doing the most business? What aspect of your dealership sells customers? Is it the excellent care they receive post purchase? If so, focus your attention on the shop. Offer incentives to your employees in the shop and think of additional incentives for your sales team to help focus attention on your shop. It's all about standards. Determine your strategy on a grand scale, then bring it down to each level.

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