Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Before you decide to revamp your incentives process or pay plan, take a minute to look at your business with strategy in mind. Determine the strengths and weaknesses of your business. What aspect of your Dealership puts you ahead of the curve? Once you determine where that strength lies, focus your attention on all the components that make up that strength. Use your strategic business plan to help you focus on the right segment of your employees. Don't waste resources by implementing company wide changes when you can hone in on one particular area that will greatly increase your ROI. For example, the same incentives may not work across the board. Where are you doing the most business? What aspect of your dealership sells customers? Is it the excellent care they receive post purchase? If so, focus your attention on the shop. Offer incentives to your employees in the shop and think of additional incentives for your sales team to help focus attention on your shop. It's all about standards. Determine your strategy on a grand scale, then bring it down to each level.

 Unlock all of the community & features  Join Now