Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Individual dealerships can take a lesson from current events. Everyone knows how violently the industry has been criticized recently. However fair or unfair this scrutinizing has been, we’ve been given some food for thought. The last thing you want to do is cut salaries and benefits. You want to keep employees on your side. But what about practices that are comparatively unsuccessful? Are you paying premium prices for average service? Take some time and review your monthly bills. Are you paying vendors more than they’re worth? Measurement becomes imperative in less-than-ideal economic climates. Tie all of your individual marketing efforts to the leads and conversions they’re bringing in. Make sure to use unique tracking numbers on advertisements. Which of your ads are performing well? Which needs to be retired? Look at your expenditures with a critical eye. Trimming the fat doesn’t necessarily mean tightening the belt, but it always means streamlining.

 Unlock all of the community & features  Join Now