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Jared Hamilton
From: Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

We all agree that now is the time to dig deep into your accounting Dealers should determine what their expenditures are and how costs can be adapted to match the current economic climate. Just be sure that you measure based on performance as well as money. It’s easy to compare vendors based on up-front costs, but make sure you know who you’re dealing with when you prepare to make a switch. As cliché as it may sound, “You get what you pay for” rings true more often than not. Cheap materials and products make you and your dealership look cheap. It’s important to continue to make a good and lasting impression on consumers, so don’t compromise quality for the sake of a bill (and this is certainly true for your website!). For example, good printing companies are hard to come by. If you do direct mail pieces, flyers, coupons, anything printer related, make sure you’re working with a quality printer. Nothing says “unprofessional” like a poor print job. The last thing you want to do is pay for a print job that’s streaky, blurry, etc. You don’t save money if you print a job twice. It’s worth paying a little more to get it right the first time and make a good impression on your potential customers. Quality is valuable. It may not be as easy to measure as other aspects of your dealership, but spend some time figuring out what you can really afford to cut out.

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