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Jared Hamilton
From: Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Let’s say you’re in the grocery store. You ask the cashier to point you in the direction of the canned soup. Eager to help, he tells you where the frozen pies are. He responded quickly and was friendly, but you walk away thinking he’s got a screw loose. That scenario is no different than responding poorly to leads! If a customer asks you about the history of one of your used cars, are you going to respond by giving them a detailed description of the paint job? That doesn’t make any sense. It’s important to really listen to the customer. Don’t be in such a hurry to respond to leads that you miss your customers’ questions. You want to respond quickly and accurately with the information they request. Your customers ask questions about the things that are most important to them. Don’t overlook their needs by furnishing the information YOU think is most important. Go even further when responding; dig a little deeper in to your customers’ needs. For instance, if you receive a question about safety ratings, respond right away with the data, but also ask them questions to get more information. If the vehicle they’ve asked about doesn’t have the highest safety rating, include a couple of options that do. Statistics show that mothers tend to be the most concerned about safety, ask what the primary purpose of the car will be and begin building a relationship around what’s important to the consumer. Talk is cheap, but being a good listener pays.

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