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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Let’s say you’re in the grocery store. You ask the cashier to point you in the direction of the canned soup. Eager to help, he tells you where the frozen pies are. He responded quickly and was friendly, but you walk away thinking he’s got a screw loose. That scenario is no different than responding poorly to leads! If a customer asks you about the history of one of your used cars, are you going to respond by giving them a detailed description of the paint job? That doesn’t make any sense. It’s important to really listen to the customer. Don’t be in such a hurry to respond to leads that you miss your customers’ questions. You want to respond quickly and accurately with the information they request. Your customers ask questions about the things that are most important to them. Don’t overlook their needs by furnishing the information YOU think is most important. Go even further when responding; dig a little deeper in to your customers’ needs. For instance, if you receive a question about safety ratings, respond right away with the data, but also ask them questions to get more information. If the vehicle they’ve asked about doesn’t have the highest safety rating, include a couple of options that do. Statistics show that mothers tend to be the most concerned about safety, ask what the primary purpose of the car will be and begin building a relationship around what’s important to the consumer. Talk is cheap, but being a good listener pays.

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