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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

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Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

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OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

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[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

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Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

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Too often we find ourselves in a reactionary mode.  Instead of taking the time to plan and prepare, we find ourselves responding. 

Sending out the same response with the same information to every lead in your inbox is a mistake.  You don’t want to be in the position of reacting to leads.  Rather, take the time you need to determine the point and purpose of each and every lead. 

Here are a couple of things to keep in mind when looking for the best response to your customer’s contact.

Determine the Source

Don’t feed your customers information that they don’t want.  If you know what part of your website they were on when they submitted a lead, you can better determine the information they’re looking for.  Make sure to trace your lead back to its source before you respond.

Ask Questions

Don’t just spit out a template response.  Based on the lead source and information submitted, ask questions to engage the customer.  Be sure you give them the information they need, but let them know they’re communicating with a human being who’s interested in fulfilling their specific needs.

Be Smart

Feel the customer out. You don’t necessarily have to get them in for test drive right away.  Listen to what they’re saying, give them options, let them know you’re there to help and start a dialog.  In this economy, building trust will go a long, long way. 

 

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