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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

 There’s been a real struggle over the last few years with online pricing.  Many dealers want to avoid listing prices for a number of reasons.  Competition is able to see your low rates and undercut you, it removes the bargaining that some dealers have grown accustomed to and many dealers fear that if a client doesn’t like their price, they’ll go elsewhere right away.

Some of these items may indeed be legitimate, however, there’s more to selling cars than bottom lines.  Dealers should not be afraid to provide Internet pricing on their inventory; the important thing is to make sure customers get what they need and feel secure on your site and in your dealership.  Transparency builds trust and trust can go a long way. 

Your Internet pricing and your lot pricing do not have to differ.  Online specials should be lot specials, online pricing-lot pricing.  The important thing is that your customers are able to see what they’re working with.

In this economy, car buyers are more careful now than ever before.  It’s important to them to budget accordingly and know the facts.  It won’t help your dealership to withhold pricing or skimp out on facts and details.  Customers not only need the pricing information up front, but they also need all the reasons a new car makes sense for them. 

Be sure to keep the consumer informed.  If you don’t, someone else will.  It’s infinitely better to keep users on your site because of your good information than to lose users immediately because they’re interested in costs and monthly payments. 

Give the people what they want!

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