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Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

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Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

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Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

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What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

The Internet has grown to be a part of nearly everyone’s everyday life.  There’s no difference between the customer in the dealership and the customer on your website.  There’s no difference between your online inventory and your lot inventory.  Internet pricing is sticker price.   It follows that your used car manager and your Internet used car manager should be one and the same.

Every single person at your dealership, regardless of department should be your Internet department.  Your service manager, sales manager, parts manager, etc. should be in charge of their own Internet content.  This encourages your team to keep material up-to-date, and to take ownership.  Guaranteed that outdated online inventory would quickly begin to disappear. Once it’s up to them, they’ll get ideas, get comfortable and maximize their returns.   

If any of your dealership’s departments are not represented on your website, they need to be! Your website and your dealership should be FULLY integrated.  That means that every department, every service, is represented equally whether it be Internet or in-store.   

It is imperative that everyone in your dealership is trained on how to operate your website.   Make sure that your staff has gotten a chance to get familiar and comfortable with the site before you turn over the keys.  Any good website provider will offer training.  It’s in their best interest- as well as yours- to help you learn to use your site effectively.

Today’s Internet Manager is tomorrow’s General Manager.  I have been talking about this since 2001 and it’s all coming true…  Thoughts about this? 

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