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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

The Internet has grown to be a part of nearly everyone’s everyday life.  There’s no difference between the customer in the dealership and the customer on your website.  There’s no difference between your online inventory and your lot inventory.  Internet pricing is sticker price.   It follows that your used car manager and your Internet used car manager should be one and the same.

Every single person at your dealership, regardless of department should be your Internet department.  Your service manager, sales manager, parts manager, etc. should be in charge of their own Internet content.  This encourages your team to keep material up-to-date, and to take ownership.  Guaranteed that outdated online inventory would quickly begin to disappear. Once it’s up to them, they’ll get ideas, get comfortable and maximize their returns.   

If any of your dealership’s departments are not represented on your website, they need to be! Your website and your dealership should be FULLY integrated.  That means that every department, every service, is represented equally whether it be Internet or in-store.   

It is imperative that everyone in your dealership is trained on how to operate your website.   Make sure that your staff has gotten a chance to get familiar and comfortable with the site before you turn over the keys.  Any good website provider will offer training.  It’s in their best interest- as well as yours- to help you learn to use your site effectively.

Today’s Internet Manager is tomorrow’s General Manager.  I have been talking about this since 2001 and it’s all coming true…  Thoughts about this? 

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