Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

 

When someone walks into your store, chances are, they’ve seen you before.  It’s naïve to assume that a stranger driving by just happened to decide to stop in.  That’s just not the way it works any more.   People don’t go car shopping on a whim --  especially not in this economy. 
 

The fact of the matter is people are taking their time. People are planning their purchases and researching before making major decisions.  When a potential customer walks into your showroom, there’s a 9 out of 10 chance they’ve already scoped you out online. 

If they liked your website, they found your address, browsed your inventory and decided to head to your store and take a look around. This is a prime reason to maintain consistency between your web site and your physical site. 

So what does consistency mean?  In dealer world, it means no special “Internet pricing.”  If your customers find a price on your website, it should be the price.  You don’t want to discredit yourself by that kind of discrepancy.  It’s not going to do anything but frustrate your customers.  If they come out to your store expecting one price, then getting another, trust begins to disintegrate-- fast.   

That’s not where consistency stops.  It continues throughout the dealership.  It spans inventory, service shop, parts, financing, etc.  It’s imperative that regardless of where your potential customers are browsing, they are met with the same customer friendly experience.  Whether online or off, you should provide them with the same quality service across the board.  Everything you do at your dealership to build trust and create value needs to be reflected on your website. 

What do you do to build trust at your dealership website? 

 

 Unlock all of the community & features  Join Now