Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

 

When someone walks into your store, chances are, they’ve seen you before.  It’s naïve to assume that a stranger driving by just happened to decide to stop in.  That’s just not the way it works any more.   People don’t go car shopping on a whim --  especially not in this economy. 
 

The fact of the matter is people are taking their time. People are planning their purchases and researching before making major decisions.  When a potential customer walks into your showroom, there’s a 9 out of 10 chance they’ve already scoped you out online. 

If they liked your website, they found your address, browsed your inventory and decided to head to your store and take a look around. This is a prime reason to maintain consistency between your web site and your physical site. 

So what does consistency mean?  In dealer world, it means no special “Internet pricing.”  If your customers find a price on your website, it should be the price.  You don’t want to discredit yourself by that kind of discrepancy.  It’s not going to do anything but frustrate your customers.  If they come out to your store expecting one price, then getting another, trust begins to disintegrate-- fast.   

That’s not where consistency stops.  It continues throughout the dealership.  It spans inventory, service shop, parts, financing, etc.  It’s imperative that regardless of where your potential customers are browsing, they are met with the same customer friendly experience.  Whether online or off, you should provide them with the same quality service across the board.  Everything you do at your dealership to build trust and create value needs to be reflected on your website. 

What do you do to build trust at your dealership website? 

 

 Unlock all of the community & features  Join Now