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Jared Hamilton
From: Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

 

When someone walks into your store, chances are, they’ve seen you before.  It’s naïve to assume that a stranger driving by just happened to decide to stop in.  That’s just not the way it works any more.   People don’t go car shopping on a whim --  especially not in this economy. 
 

The fact of the matter is people are taking their time. People are planning their purchases and researching before making major decisions.  When a potential customer walks into your showroom, there’s a 9 out of 10 chance they’ve already scoped you out online. 

If they liked your website, they found your address, browsed your inventory and decided to head to your store and take a look around. This is a prime reason to maintain consistency between your web site and your physical site. 

So what does consistency mean?  In dealer world, it means no special “Internet pricing.”  If your customers find a price on your website, it should be the price.  You don’t want to discredit yourself by that kind of discrepancy.  It’s not going to do anything but frustrate your customers.  If they come out to your store expecting one price, then getting another, trust begins to disintegrate-- fast.   

That’s not where consistency stops.  It continues throughout the dealership.  It spans inventory, service shop, parts, financing, etc.  It’s imperative that regardless of where your potential customers are browsing, they are met with the same customer friendly experience.  Whether online or off, you should provide them with the same quality service across the board.  Everything you do at your dealership to build trust and create value needs to be reflected on your website. 

What do you do to build trust at your dealership website? 

 

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