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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

It requires much more than a single department to run your dealership.  Why shouldn’t it be the same for your dealership website?  Your website IS your dealership.  It’s a virtual way for customers to “walk-in.” Most of your clients start their search online.  Even your physical walk-ins are most likely there because they found you on the Internet.   The statistics should help us realize the importance of getting it right online.   

Would you advertise cars in the paper that were sold last month?  Would you refrain from telling customers in your dealership about a special financing deal that might convince them the time is right to buy?  Would you send one of the guys in the shop to greet a potential customer?  No, no and no.   

Why, then, would you consider allowing one department cover everyone’s bases?  The people that compose your sales department, service department, etc. are there for a reason.  They’re there because that’s where they make sense.  They’re good at their jobs.  They’re knowledgeable and skilled.  Most of all, they’re invested in their department.  Those are the people who should be responsible for your website.  If they’re good enough for your facility, they’re good enough for your virtual facility—and a whole lot better than someone who is not bought into their respective departments.   

Running a successful dealership is a team effort.   Don’t let yours be a sinking ship, let your team work together to increase the effectiveness of both your locations, online and off.

 

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