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Jared Hamilton
From: Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

It requires much more than a single department to run your dealership.  Why shouldn’t it be the same for your dealership website?  Your website IS your dealership.  It’s a virtual way for customers to “walk-in.” Most of your clients start their search online.  Even your physical walk-ins are most likely there because they found you on the Internet.   The statistics should help us realize the importance of getting it right online.   

Would you advertise cars in the paper that were sold last month?  Would you refrain from telling customers in your dealership about a special financing deal that might convince them the time is right to buy?  Would you send one of the guys in the shop to greet a potential customer?  No, no and no.   

Why, then, would you consider allowing one department cover everyone’s bases?  The people that compose your sales department, service department, etc. are there for a reason.  They’re there because that’s where they make sense.  They’re good at their jobs.  They’re knowledgeable and skilled.  Most of all, they’re invested in their department.  Those are the people who should be responsible for your website.  If they’re good enough for your facility, they’re good enough for your virtual facility—and a whole lot better than someone who is not bought into their respective departments.   

Running a successful dealership is a team effort.   Don’t let yours be a sinking ship, let your team work together to increase the effectiveness of both your locations, online and off.

 

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