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From: Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

It requires much more than a single department to run your dealership.  Why shouldn’t it be the same for your dealership website?  Your website IS your dealership.  It’s a virtual way for customers to “walk-in.” Most of your clients start their search online.  Even your physical walk-ins are most likely there because they found you on the Internet.   The statistics should help us realize the importance of getting it right online.   

Would you advertise cars in the paper that were sold last month?  Would you refrain from telling customers in your dealership about a special financing deal that might convince them the time is right to buy?  Would you send one of the guys in the shop to greet a potential customer?  No, no and no.   

Why, then, would you consider allowing one department cover everyone’s bases?  The people that compose your sales department, service department, etc. are there for a reason.  They’re there because that’s where they make sense.  They’re good at their jobs.  They’re knowledgeable and skilled.  Most of all, they’re invested in their department.  Those are the people who should be responsible for your website.  If they’re good enough for your facility, they’re good enough for your virtual facility—and a whole lot better than someone who is not bought into their respective departments.   

Running a successful dealership is a team effort.   Don’t let yours be a sinking ship, let your team work together to increase the effectiveness of both your locations, online and off.

 

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