Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

First of all, thanks so much for all the comments and conversation on my last posting.  This is really a vibrant community with many smart people involved!  I hope we continue the discussion with this next posting.

Business never sleeps.  The most effective way to be available 24-7 is by getting online and staying there.  When your showroom closes down for the night, your virtual showroom continues to shine.  When the mechanics go home for dinner, potential customers should still be able to schedule service on your website.  It's clear that whatever departments a client can visit in your physical establishment should also be available online.

When a potential client wants to check prices at 3AM, you should be available to them through the virtual dealership (website).  Hopefully the next day they'll come in and take a test drive. But if you're not providing the latest information online, you're operating with a major handicap. 

In your physical store, you've got managers making sure that everything is looking good and in order.  Those same managers really need to help take responsibility for their parts of the website as well.  They should take as much pride in what's displayed there as they do in their physical department.  (And, yes, someone has to be in charge overall of the e-Initiatives, but everyone can and should help and be involved!)  

Ideally, your web presence will be perfectly aligned with your physical presence and then some.  Your website has a much greater reach than your dealership does, so treat it right and keep it updated.  You won't be sorry! 

Rafi Hamid
630.808.3900 Direct Cell
877-808-3966 Toll Free
rafi@autoexecutive.com

 

 Unlock all of the community & features  Join Now