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From: Jared Hamilton
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Rafi Hamid AutoExecutive

Rafi Hamid AutoExecutive President-CEO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Once upon a time, cars were driven off the road by horse drawn carriages.  Drivers were mocked and told to revert to the old methods of transportation.  Where, exactly, would we be if we had listened then?

The fight between online and offline is very similar.  Sure, you may feel ill prepared to make the change, but that doesn’t mean that you should remain unchanged. 

Facts are facts.  When 90% of consumers are online, 90% of your business is online.  If it’s not, you’re in trouble.   Why should you approach 90% of consumers with 10% of your dealership?  Those numbers simply do match.  

It’s time for your dealership to step up and get online - all of it.  It may seem harsh, but a good employee that can’t figure out the Internet is not going to be a good employee for long.  There are two ways to deal with that.  You can either help your good employees by getting them trained on your e-Initiatives or you can hire their replacements.  You have faith in your people now, but rather than letting that faith convince you to stay on a path that’s destined for extinction, have faith that they can learn how to be effective in this new world. 

Times are tough.  The only way to combat the situation that the industry is in is by focusing your efforts on the one place with the furthest reach and highest measurability.  You need all your best people making sure that your e-Business is everything it ought to be.  All hands on deck need to be working to ensure that customers get what they need, get it quickly and get it online!

 

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