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Raul Saavedra

Raul Saavedra CEO

Raul Saavedra Blog Posts

A Loyalty Reward Program starts with the employees

A Loyalty Reward Program starts with the employees

As ironic as it may sound, this is true. To have a successful Customer Loyalty Reward Program, the dealers should focus on their employees’ loyalty a…

Tips to enhance car videos on YouTube.com

Tips to enhance car videos on YouTube.com

  As promised on a prior article, How to Maximize your Car Videos on Youtube.com, I have included in this article a link to a FREE guideline to …

How to Maximize your Car Videos on Youtube.com

How to Maximize your Car Videos on Youtube.com

James Fabin,  Sr. Product Marketing Manager at Cobalt, wrote a great article on How to Successfully Leverage Video to Drive VDP Views with great stats…

Dealers need to pay attention to their VDPs according to Cobalt

Dealers need to pay attention to their VDPs according to Cobalt

Cobalt has taken the time and effort to gather information and details that can improve the way VDPs (Vehicle Detail Pages) are handled and how these can b…

Your Service Lane is a gold mine

Your Service Lane is a gold mine

Some of the industry experts have pointed out how important it is for you, as a dealership, to pay attention to your service lane. Form a great opportunity…

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