We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Cobalt has taken the time and effort to gather information and details that can improve the way VDPs (Vehicle Detail Pages) are handled and how these can boost a dealer’s sales. An interesting Webinar - The VIN Journey: Game-Changing Insights from the Online Journey of Your VINs is worth watching! Is not one of the latest videos, but it is pretty packed with great information!
After an 8 moth study of over 9 million VDP, 125 million website visits, and 250 million online actions, Cobalt’s speakers get right to the point and brings out the most effective and scalable solutions every car dealership can take to improve their VDPs and reap the benefits of higher prospect engagement, more views, and more sales.
Just to spike you curiosity about what you can benefit from this video, you should know that:
Be an informative source for the online viewer with every VDP you post. Just a few days ago, a friend reminded me that there is a time for everything: A time for a serious discussion, a time for promoting and a time for sales. Keeping this in mind, use your VDPs to promote your dealership and avoid the vulgar "pitch-a-palooza".
Be wise on what additional information you add to your VDPs besides the relevant or you'll be wasting an excellent opportunity.
Here are a few suggestions you may choose to mention on your VDPs:
The list is endless. The point is to be informative. Make these benefits stand out in the VDP enough to cause a "healthy curiosity effect". Don't be aggressive! Your VDPs promote your inventory, but as an added bonus, on the top right corner of the VDP, you mention some of the benefits that make you stand out among the rest.
By mentioning some of your additional benefits as a dealer in your VDPs, you're promoting the confidence and trust you want the online potential shopper to feel. You're promoting the entire package. The end result will be that you're letting the potential online viewer know why they should choose you.