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Jared Hamilton
From: Jared Hamilton
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Raul Saavedra

Raul Saavedra CEO

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

A Loyalty Reward Program starts with the employees

As ironic as it may sound, this is true. To have a successful Customer Loyalty Reward Program, the dealers should focus on their employees’ loyalty and satisfaction first. I’ve read two interesting articles from some of the marketing experts in the automotive industry and their findings and observations are quite an eye-opener to an ongoing and overlooked issue.

JD Rucker, Director of New Media for KPA, presented an awesome infographic, “Are You Truly Recognizing Your Employees?”, on the importance employee recognition has and what employees are expecting from their employers.  The percentages speak for themselves and there is no doubt that there is plenty of room for growth and discussion.

Mike Gorun, from MediaTrac, also presented an interesting article, “Is Employee Loyalty Killing You?”, where he explains how an employee’s loyalty has a direct effect on a customer’s loyalty and how this affects the end results for a dealership.

What is interesting about these excellent articles is that both point out that an increase and improvement on ROI is tied to a positive work environment. I read some of the stats that actually say:

  • 70% “I would recommend our products
  • 59% “My job brings out my creative ideas
  • 92% “I feel proud to work here

Many times I have mentioned that the dealership should work as a unit towards the same goal, but these stats and some of the tips you’ll find to improve how your dealership is operating right now, will make a stronger impact than just a simple comment. Once again, is not about telling you how to run your dealer, but instead, is to give you an outsider’s view of how your current techniques can be enhanced.

The more you polish your skills, the more cost effective your business will be. By having an established process that is employee-oriented and open to improvement, your overall results will show a steady business growth and success.

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