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Jared Hamilton
From: Jared Hamilton
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Raul Saavedra

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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

A Loyalty Reward Program starts with the employees

As ironic as it may sound, this is true. To have a successful Customer Loyalty Reward Program, the dealers should focus on their employees’ loyalty and satisfaction first. I’ve read two interesting articles from some of the marketing experts in the automotive industry and their findings and observations are quite an eye-opener to an ongoing and overlooked issue.

JD Rucker, Director of New Media for KPA, presented an awesome infographic, “Are You Truly Recognizing Your Employees?”, on the importance employee recognition has and what employees are expecting from their employers.  The percentages speak for themselves and there is no doubt that there is plenty of room for growth and discussion.

Mike Gorun, from MediaTrac, also presented an interesting article, “Is Employee Loyalty Killing You?”, where he explains how an employee’s loyalty has a direct effect on a customer’s loyalty and how this affects the end results for a dealership.

What is interesting about these excellent articles is that both point out that an increase and improvement on ROI is tied to a positive work environment. I read some of the stats that actually say:

  • 70% “I would recommend our products
  • 59% “My job brings out my creative ideas
  • 92% “I feel proud to work here

Many times I have mentioned that the dealership should work as a unit towards the same goal, but these stats and some of the tips you’ll find to improve how your dealership is operating right now, will make a stronger impact than just a simple comment. Once again, is not about telling you how to run your dealer, but instead, is to give you an outsider’s view of how your current techniques can be enhanced.

The more you polish your skills, the more cost effective your business will be. By having an established process that is employee-oriented and open to improvement, your overall results will show a steady business growth and success.

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