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Jared Hamilton
From: Jared Hamilton
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Raul Saavedra

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

A Loyalty Reward Program starts with the employees

As ironic as it may sound, this is true. To have a successful Customer Loyalty Reward Program, the dealers should focus on their employees’ loyalty and satisfaction first. I’ve read two interesting articles from some of the marketing experts in the automotive industry and their findings and observations are quite an eye-opener to an ongoing and overlooked issue.

JD Rucker, Director of New Media for KPA, presented an awesome infographic, “Are You Truly Recognizing Your Employees?”, on the importance employee recognition has and what employees are expecting from their employers.  The percentages speak for themselves and there is no doubt that there is plenty of room for growth and discussion.

Mike Gorun, from MediaTrac, also presented an interesting article, “Is Employee Loyalty Killing You?”, where he explains how an employee’s loyalty has a direct effect on a customer’s loyalty and how this affects the end results for a dealership.

What is interesting about these excellent articles is that both point out that an increase and improvement on ROI is tied to a positive work environment. I read some of the stats that actually say:

  • 70% “I would recommend our products
  • 59% “My job brings out my creative ideas
  • 92% “I feel proud to work here

Many times I have mentioned that the dealership should work as a unit towards the same goal, but these stats and some of the tips you’ll find to improve how your dealership is operating right now, will make a stronger impact than just a simple comment. Once again, is not about telling you how to run your dealer, but instead, is to give you an outsider’s view of how your current techniques can be enhanced.

The more you polish your skills, the more cost effective your business will be. By having an established process that is employee-oriented and open to improvement, your overall results will show a steady business growth and success.

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