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Rebecca Ward

Rebecca Ward Marketing Writer

Rebecca Ward Blog Posts

How to Convert Social Media Fans to Customers

How to Convert Social Media Fans to Customers

You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know…

How Long Do Your Tweets Work For You?

How Long Do Your Tweets Work For You?

Social media is a fast-paced marketing tool that can take your dealership to a new level. However, your social posts also have a very short life span, so…

Protecting Your Eyes from Digital Eyestrain

Protecting Your Eyes from Digital Eyestrain

Due to the high use of electronic devices, both in and out of the office, a new study has found that 70% of US adults suffer from digital eyestrain. Digita…

OSHA Issues Guidance on Temporary Worker Injury Documentation

OSHA Issues Guidance on Temporary Worker Injury Documentation

OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you e…

Auto Parts Suppliers Fall under OSHA’s Focus

Auto Parts Suppliers Fall under OSHA’s Focus

Write your post here Due to hazards associated with the auto-parts-supplier industry, OSHA has launched a Regional Emphasis Program (REP) to improve condi…

FMLA: Defining Sons and Daughters

FMLA: Defining Sons and Daughters

When deciding if FMLA is the appropriate leave, employers should consider the interpretation of “son“ or “daughter” issued by the Department of Lab…

Maternity/Paternity Leave: Did you know that?

Maternity/Paternity Leave: Did you know that?

When an employee expands their family they will have questions about options for maternity or paternity leave. Here are a few things to consider when an em…

FMLA: How and when you can Use It

FMLA: How and when you can Use It

Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when  employees needs to take …

Accommodating Pregnant Employees

Accommodating Pregnant Employees

As a manager you are required to offer your employees fair accommodations for their disabilities, but did you know that pregnancy can fall under the defini…

Do You Accommodate Caregivers?

Do You Accommodate Caregivers?

With a growing population of caregivers (a relative or friend of a disabled individual who assists the individual with their daily living activities) man…

Why Should You Blog?

Why Should You Blog?

Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. …

Where to Start When Creating Content for your Dealership

Where to Start When Creating Content for your Dealership

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. W…

How to Boost Your Inventory Using Social Media

How to Boost Your Inventory Using Social Media

Online inventory is the lifeline of your dealership. Significant money and time is spent hosting your inventory, creating high-quality VDPs, and using inve…

9 Ways to Diversify Your Social Content

9 Ways to Diversify Your Social Content

Content is king, but it can be difficult to continue to come up with new and exciting content ideas for you website, blog, and social media. Utilize the fo…

Marketing Cars and Hiring Applicants: What do they have in common?

Marketing Cars and Hiring Applicants: What do they have in common?

When you’re hiring you want the best possible applicants, but do you know how to get those applicants? How can you improve their quality? You already use…

Is Your Dealership Dress Code Policy Up-To-Date?

Is Your Dealership Dress Code Policy Up-To-Date?

The days are slowly getting warmer, which affects many things at your dealership, including the clothing choices that your employees make. Employee attire …

Your Employee’s Social Media Usage

Your Employee’s Social Media Usage

Due to the rapid growth of social media, employers and employees have fought to find a balance between social media and the workplace. Individual employees…

How Does Safety Culture Affect Your Dealership?

How Does Safety Culture Affect Your Dealership?

Without a successful safety culture, it is difficult for dealerships to be profitable. Accidents and injuries increase costs dealership wide, affecting ins…

Performance Management Best Practices

Performance Management Best Practices

To create an efficient and effective work place, performance management should be an ongoing, year-round effort, with daily interactions. Implement the fol…

Think Self-Evaluations Aren’t Important? Think Again.

Think Self-Evaluations Aren’t Important? Think Again.

There are a variety of ways to make your performance reviews more powerful; one of the best ways is to integrate the use of self-evaluations. While self-ev…

Engaging Consumers in Your Dealer Market, No Matter What the Size

Engaging Consumers in Your Dealer Market, No Matter What the Size

Every dealer marketer faces different challenges, due to the various market sizes, locations, and more. The trouble is finding out how to engage your marke…

The Importance of Creating a SEO and Social Plan that Works Together Part 3

The Importance of Creating a SEO and Social Plan that Works Together Part 3

So far we’ve learned that link building and effective content are crucial to a SEO and Social Plan. To bring your plan home, consider your engagement…

The Importance of Creating a SEO and Social Plan that Works Together Part 2

The Importance of Creating a SEO and Social Plan that Works Together Part 2

Last week we discussed the importance of using SEO and Social Media together, pushing them to support each other by promoting SEO content with Social Media…

The Importance of Creating a SEO and Social Plan that Works Together Part 1

The Importance of Creating a SEO and Social Plan that Works Together Part 1

You know that both SEO and Social Media are integral to online marketing strategy, but did you know that using the two together leads to a powerful collabo…

How to Prepare your Dealership for a Natural Disaster

How to Prepare your Dealership for a Natural Disaster

Sadly natural disasters are a risk for everyone no matter where your business or home is. So when disaster does strike, is your dealership prepared? Get re…

KPA Client Alert: Isocyanates, Supplied Air & OSHA

KPA Client Alert: Isocyanates, Supplied Air & OSHA

OSHA recently issued a new NEP, National Emphasis Program, which may have your business in its sights. There are not any new regulations, instead there wil…

Your Automotive Social Media Checklist

Your Automotive Social Media Checklist

Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist …

What Do You Need to Know about the Change in the HazCom Regulation?

What Do You Need to Know about the Change in the HazCom Regulation?

Employers are responsible for implementing the changes in the Hazard Communication regulation at their dealership. So, as an employer, what do you need to …

Recruiting and Social Media: Does it work?

Recruiting and Social Media: Does it work?

In the past dealership hiring was orchestrated through channels like newspapers, TV ads, and recruiters. In this day and age, social media rules. Social me…

Seven Signs Your Social Media Presence Needs Help – Part 3

Seven Signs Your Social Media Presence Needs Help – Part 3

You’ve made it this far, is your social media presence improving? Are you seeing results? Keep it up. Consider all seven of the signs your social med…

HR and Social Media; Which Facebook posts are cause for legal dismissal?

HR and Social Media; Which Facebook posts are cause for legal dismissal?

Social media is saturating the workplace in both marketing efforts and personal use. So what happens when employees turn to social media to discuss or comp…

Environmental & Safety Risk Assessment

Environmental & Safety Risk Assessment

Not knowing what you don’t know can be dangerous and costly.  Managers who want their operations to be compliant, keep their employees safe, and…

Seven Signs Your Social Media Presence Needs Help – Part 2

Seven Signs Your Social Media Presence Needs Help – Part 2

Now that you’ve started contemplating your social media presence, how do you feel?  It’s time to make some changes. Note the next few sign…

EEOC Criminal Background Checks Suit Dismissed, Yielding Win to BMW and Others

EEOC Criminal Background Checks Suit Dismissed, Yielding Win to BMW and Others

The EEOC lost a suit against BMW, alleging that BMW violated Title VII of the Civil Rights Act by implementing and utilizing a criminal background policy. …

Hazmat Shipping Requirements Relaxed

Hazmat Shipping Requirements Relaxed

Effective August 29, DOT relaxed the Hazmat shipping requirements for air bags and set belt pretensioners. The new federal rule now eliminates the need to …

Seven Signs Your Social Media Presence Needs Help – Part 1 (A 3 part series)

Seven Signs Your Social Media Presence Needs Help – Part 1 (A 3 part series)

These days, social media can make or break you. As we discussed in our last post, 70% of people are more inclined to do business with a company that they c…

Obesity is now a disease; what does this mean for your dealership?

Obesity is now a disease; what does this mean for your dealership?

The American Medical Association has officially termed obesity as a disease, defined as “a multi-metabolic and hormonal disease state.” This ch…

Vin Recall Tool Now Required

Vin Recall Tool Now Required

The US Department of Transportation’s Nation Highway Traffic Safety Administration (NHTSA) now requires automakers and motorcycle manufacturers to pr…

Social Media and You: what about those Facebook complaints?

Social Media and You: what about those Facebook complaints?

Social media is everywhere. It’s on your phone, it’s on your computer, it’s shown on TV, in print ads, and talked about non-stop. Researc…

Sexual Harassment and You

Sexual Harassment and You

Despite that a fact that sexual harassment is a very serious subject, at times it is still used as fodder for comedy, most recently on the John Daily show.…

Everyday Paint Operations Result in Fatality that Shocks the Collision Industry

Everyday Paint Operations Result in Fatality that Shocks the Collision Industry

A recent vapor explosion in Missoula, MT has led to the death of one auto shop employee and the injury of another. Both OSHA and the local Missoula fire de…

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