We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
These days, social media can make or break you. As we discussed in our last post, 70% of people are more inclined to do business with a company that they can communicate with through social media. That means it’s time for you to get on board and make your presence the best that it can be. Do any of the following signs apply to you?
1. When was the last time you posted?
Have you abandoned your page? You should be posting on a regular basis, and not just on Facebook. Twitter, Google+, and Pinterest also apply. If your page is abandoned you might as well not even have a one.
The fix: start posting, at minimum, 2 or 3 times a week. At KPA, we promote posting daily; seven days a week, including the weekends. Find the amount that works best for you.
2. What kind of things are you posting?
Do you post anything and everything? Stop. Stop right now. In the past this was common, but now we know better. When you post you want it to be strong and efficient.
The fix: post automotive content that relates to your community. Use local content for your local business. Make it interesting!
Check back next week to find out the next ways to fix your social media presence.
Does your social media stink? Watch our Dealer Webinar to learn how to fix it.