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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Mobile Application for Auto Dealers

Mobile Application for Auto Dealers

In the current scenario, technology has taken over everything and more than that it had made everything easier. Although mobile websites serve as an amazin…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Seven Signs Your Social Media Presence Needs Help – Part 1 (A 3 part series)

These days, social media can make or break you. As we discussed in our last post, 70% of people are more inclined to do business with a company that they can communicate with through social media. That means it’s time for you to get on board and make your presence the best that it can be. Do any of the following signs apply to you?

1.       When was the last time you posted?

Have you abandoned your page? You should be posting on a regular basis, and not just on Facebook. Twitter, Google+, and Pinterest also apply. If your page is abandoned you might as well not even have a one.

The fix: start posting, at minimum, 2 or 3 times a week. At KPA, we promote posting daily; seven days a week, including the weekends. Find the amount that works best for you.

2.       What kind of things are you posting?

Do you post anything and everything? Stop. Stop right now. In the past this was common, but now we know better. When you post you want it to be strong and efficient.

The fix: post automotive content that relates to your community.  Use local content for your local business. Make it interesting!

Check back next week to find out the next ways to fix your social media presence.

Does your social media stink? Watch our Dealer Webinar to learn how to fix it.

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