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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Seven Signs Your Social Media Presence Needs Help – Part 1 (A 3 part series)

These days, social media can make or break you. As we discussed in our last post, 70% of people are more inclined to do business with a company that they can communicate with through social media. That means it’s time for you to get on board and make your presence the best that it can be. Do any of the following signs apply to you?

1.       When was the last time you posted?

Have you abandoned your page? You should be posting on a regular basis, and not just on Facebook. Twitter, Google+, and Pinterest also apply. If your page is abandoned you might as well not even have a one.

The fix: start posting, at minimum, 2 or 3 times a week. At KPA, we promote posting daily; seven days a week, including the weekends. Find the amount that works best for you.

2.       What kind of things are you posting?

Do you post anything and everything? Stop. Stop right now. In the past this was common, but now we know better. When you post you want it to be strong and efficient.

The fix: post automotive content that relates to your community.  Use local content for your local business. Make it interesting!

Check back next week to find out the next ways to fix your social media presence.

Does your social media stink? Watch our Dealer Webinar to learn how to fix it.

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