Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

Seven Signs Your Social Media Presence Needs Help – Part 1 (A 3 part series)

These days, social media can make or break you. As we discussed in our last post, 70% of people are more inclined to do business with a company that they can communicate with through social media. That means it’s time for you to get on board and make your presence the best that it can be. Do any of the following signs apply to you?

1.       When was the last time you posted?

Have you abandoned your page? You should be posting on a regular basis, and not just on Facebook. Twitter, Google+, and Pinterest also apply. If your page is abandoned you might as well not even have a one.

The fix: start posting, at minimum, 2 or 3 times a week. At KPA, we promote posting daily; seven days a week, including the weekends. Find the amount that works best for you.

2.       What kind of things are you posting?

Do you post anything and everything? Stop. Stop right now. In the past this was common, but now we know better. When you post you want it to be strong and efficient.

The fix: post automotive content that relates to your community.  Use local content for your local business. Make it interesting!

Check back next week to find out the next ways to fix your social media presence.

Does your social media stink? Watch our Dealer Webinar to learn how to fix it.

 Unlock all of the community & features  Join Now