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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Seven Signs Your Social Media Presence Needs Help – Part 1 (A 3 part series)

These days, social media can make or break you. As we discussed in our last post, 70% of people are more inclined to do business with a company that they can communicate with through social media. That means it’s time for you to get on board and make your presence the best that it can be. Do any of the following signs apply to you?

1.       When was the last time you posted?

Have you abandoned your page? You should be posting on a regular basis, and not just on Facebook. Twitter, Google+, and Pinterest also apply. If your page is abandoned you might as well not even have a one.

The fix: start posting, at minimum, 2 or 3 times a week. At KPA, we promote posting daily; seven days a week, including the weekends. Find the amount that works best for you.

2.       What kind of things are you posting?

Do you post anything and everything? Stop. Stop right now. In the past this was common, but now we know better. When you post you want it to be strong and efficient.

The fix: post automotive content that relates to your community.  Use local content for your local business. Make it interesting!

Check back next week to find out the next ways to fix your social media presence.

Does your social media stink? Watch our Dealer Webinar to learn how to fix it.

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