Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Seven Signs Your Social Media Presence Needs Help – Part 2

Now that you’ve started contemplating your social media presence, how do you feel?  It’s time to make some changes. Note the next few signs that you need to rework your presence.

3.       Is your engagement ratio low?

To be safe, your engagement ratio should be about 5%, which is above the industry average of 1.7%. To figure out your engagement ratio, look at your “talking about this” number, and divide it by the number of page likes.

The fix: begin a localized following. Engage your community and communicate with them through relative posts and quick responses.

4.       Do your competitors show up when you search for your dealership?

Sometimes when you type your dealership into Google search, you might see that your competitor shows up in your results. This is unnerving, but with some devotion to where you’re posting, you can own your results page.

The fix: focus heavily on your Google+ page, posting regularly. Google searches Google+ regularly. Your results should shift within 24 hours of posting to Google+, slowly eliminating the competitor showing on your search page.     Additionally, using Google+ will keep your search information above the fold.  Using Google+ is quick and easy and makes a huge impact on your search.

5.       Do you leverage your brand?

Your OEM spends millions, or even billions, of dollars a year on advertising. Are you taking advantage of their efforts?

The fix: use the content they create! Repost the items they’ve created and correlate them with your individual dealership.

Check back next week to learn the last two signs that your social media presence needs help.

Does your social media stink? Watch our Dealer Webinar to learn how to fix it.

 Unlock all of the community & features  Join Now