CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Now that you’ve started contemplating your social media presence, how do you feel? It’s time to make some changes. Note the next few signs that you need to rework your presence.
3. Is your engagement ratio low?
To be safe, your engagement ratio should be about 5%, which is above the industry average of 1.7%. To figure out your engagement ratio, look at your “talking about this” number, and divide it by the number of page likes.
The fix: begin a localized following. Engage your community and communicate with them through relative posts and quick responses.
4. Do your competitors show up when you search for your dealership?
Sometimes when you type your dealership into Google search, you might see that your competitor shows up in your results. This is unnerving, but with some devotion to where you’re posting, you can own your results page.
The fix: focus heavily on your Google+ page, posting regularly. Google searches Google+ regularly. Your results should shift within 24 hours of posting to Google+, slowly eliminating the competitor showing on your search page. Additionally, using Google+ will keep your search information above the fold. Using Google+ is quick and easy and makes a huge impact on your search.
5. Do you leverage your brand?
Your OEM spends millions, or even billions, of dollars a year on advertising. Are you taking advantage of their efforts?
The fix: use the content they create! Repost the items they’ve created and correlate them with your individual dealership.
Check back next week to learn the last two signs that your social media presence needs help.
Does your social media stink? Watch our Dealer Webinar to learn how to fix it.