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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Seven Signs Your Social Media Presence Needs Help – Part 2

Now that you’ve started contemplating your social media presence, how do you feel?  It’s time to make some changes. Note the next few signs that you need to rework your presence.

3.       Is your engagement ratio low?

To be safe, your engagement ratio should be about 5%, which is above the industry average of 1.7%. To figure out your engagement ratio, look at your “talking about this” number, and divide it by the number of page likes.

The fix: begin a localized following. Engage your community and communicate with them through relative posts and quick responses.

4.       Do your competitors show up when you search for your dealership?

Sometimes when you type your dealership into Google search, you might see that your competitor shows up in your results. This is unnerving, but with some devotion to where you’re posting, you can own your results page.

The fix: focus heavily on your Google+ page, posting regularly. Google searches Google+ regularly. Your results should shift within 24 hours of posting to Google+, slowly eliminating the competitor showing on your search page.     Additionally, using Google+ will keep your search information above the fold.  Using Google+ is quick and easy and makes a huge impact on your search.

5.       Do you leverage your brand?

Your OEM spends millions, or even billions, of dollars a year on advertising. Are you taking advantage of their efforts?

The fix: use the content they create! Repost the items they’ve created and correlate them with your individual dealership.

Check back next week to learn the last two signs that your social media presence needs help.

Does your social media stink? Watch our Dealer Webinar to learn how to fix it.

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