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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Seven Signs Your Social Media Presence Needs Help – Part 2

Now that you’ve started contemplating your social media presence, how do you feel?  It’s time to make some changes. Note the next few signs that you need to rework your presence.

3.       Is your engagement ratio low?

To be safe, your engagement ratio should be about 5%, which is above the industry average of 1.7%. To figure out your engagement ratio, look at your “talking about this” number, and divide it by the number of page likes.

The fix: begin a localized following. Engage your community and communicate with them through relative posts and quick responses.

4.       Do your competitors show up when you search for your dealership?

Sometimes when you type your dealership into Google search, you might see that your competitor shows up in your results. This is unnerving, but with some devotion to where you’re posting, you can own your results page.

The fix: focus heavily on your Google+ page, posting regularly. Google searches Google+ regularly. Your results should shift within 24 hours of posting to Google+, slowly eliminating the competitor showing on your search page.     Additionally, using Google+ will keep your search information above the fold.  Using Google+ is quick and easy and makes a huge impact on your search.

5.       Do you leverage your brand?

Your OEM spends millions, or even billions, of dollars a year on advertising. Are you taking advantage of their efforts?

The fix: use the content they create! Repost the items they’ve created and correlate them with your individual dealership.

Check back next week to learn the last two signs that your social media presence needs help.

Does your social media stink? Watch our Dealer Webinar to learn how to fix it.

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