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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Seven Signs Your Social Media Presence Needs Help – Part 3

You’ve made it this far, is your social media presence improving? Are you seeing results? Keep it up. Consider all seven of the signs your social media presence needs help and work to get things in gear!

6.       Do you communicate?

Do you solve problems and complaints that may arise? Do you respond when someone is just contributing to the conversation? Once again, it’s important to respond to every comment! This is an opportunity to address issues before they go to channels that you can’t control (like Yelp.) This is an opportunity for your customers to communicate with you and gain a relationship before they even come into the dealership.

The fix:  always respond to any comment posted on your page, quickly! Turn an angry customer into a return customer. Discuss community relevant content.

7.       Do you advertise?

It’s easy to use Facebook to boost a post. With $5-$20 dollars you can increase the number of people who see your posts.

The fix: boost! Make sure your best content is seen as much as possible.

That’s it! Change these 7 steps of your social media and you will be on your way to greater leads!

Does your social media stink? Watch our Dealer Webinar to learn how to fix it.

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