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Jared Hamilton
From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Vin Recall Tool Now Required

The US Department of Transportation’s Nation Highway Traffic Safety Administration (NHTSA) now requires automakers and motorcycle manufacturers to provide a VIN recall tool on their websites in an effort to increase safety. While several automakers already offer this feature, those who do not will have until next year (August 14, 2014) to comply with the final rule. Consumers will be able to quickly and efficiently check for uncompleted safety recall that affects their vehicles. This will be a valuable tool for both current owners and buyers.

This information must be updated weekly and will note the severity of the recall and the time frame in which it should be resolved. Manufacturers will have 60 days to serve direct notice to owners of recalled vehicles.

Additionally, the VIN recall tool will also allow the NHTSA to note defect trends.

 

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