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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Recruiting and Social Media: Does it work?

In the past dealership hiring was orchestrated through channels like newspapers, TV ads, and recruiters. In this day and age, social media rules. Social media has proven to be a great source for hiring people across all industries, including the automotive industry. Using social media for hiring is at an all-time high: 92% of companies use social media for hiring.

Consider the following statistics:

  • 45% of Fortune 500 firms link to their career page on social media.
  • 93% of companies use LinkedIn.
  • 66% of companies use Facebook.
  • 54% of companies use Twitter.

So is social media working for recruitment?

  • 73% of employees have been successfully hired with social media.
  • 42% of companies claim candidate quality has improved.
  • 20% of employees say it takes less time to hire on social.

Job seekers like using social media as a job hunt tool too:

  • 14.4 million of US citizens have used social media to search for a job.
  • 29% of job seekers use social media as their primary took for job searching.

The statistics prove that social media is no longer merely for personal relationships, and goes beyond internet marketing. Social media allows you to advertise your job opportunities and select potential employees from a broader pool of applicants.

Want to learn more recruiting tactics? Contact HRM@kpaonline.com.

View our Dealer Webinar on Facebook Recruiting: How to Locate Hard-To-Find Dealership Talent to learn more about social media recruiting.

Statistics supplied by www.staff.com.

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