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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Recruiting and Social Media: Does it work?

In the past dealership hiring was orchestrated through channels like newspapers, TV ads, and recruiters. In this day and age, social media rules. Social media has proven to be a great source for hiring people across all industries, including the automotive industry. Using social media for hiring is at an all-time high: 92% of companies use social media for hiring.

Consider the following statistics:

  • 45% of Fortune 500 firms link to their career page on social media.
  • 93% of companies use LinkedIn.
  • 66% of companies use Facebook.
  • 54% of companies use Twitter.

So is social media working for recruitment?

  • 73% of employees have been successfully hired with social media.
  • 42% of companies claim candidate quality has improved.
  • 20% of employees say it takes less time to hire on social.

Job seekers like using social media as a job hunt tool too:

  • 14.4 million of US citizens have used social media to search for a job.
  • 29% of job seekers use social media as their primary took for job searching.

The statistics prove that social media is no longer merely for personal relationships, and goes beyond internet marketing. Social media allows you to advertise your job opportunities and select potential employees from a broader pool of applicants.

Want to learn more recruiting tactics? Contact HRM@kpaonline.com.

View our Dealer Webinar on Facebook Recruiting: How to Locate Hard-To-Find Dealership Talent to learn more about social media recruiting.

Statistics supplied by www.staff.com.

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