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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Recruiting and Social Media: Does it work?

In the past dealership hiring was orchestrated through channels like newspapers, TV ads, and recruiters. In this day and age, social media rules. Social media has proven to be a great source for hiring people across all industries, including the automotive industry. Using social media for hiring is at an all-time high: 92% of companies use social media for hiring.

Consider the following statistics:

  • 45% of Fortune 500 firms link to their career page on social media.
  • 93% of companies use LinkedIn.
  • 66% of companies use Facebook.
  • 54% of companies use Twitter.

So is social media working for recruitment?

  • 73% of employees have been successfully hired with social media.
  • 42% of companies claim candidate quality has improved.
  • 20% of employees say it takes less time to hire on social.

Job seekers like using social media as a job hunt tool too:

  • 14.4 million of US citizens have used social media to search for a job.
  • 29% of job seekers use social media as their primary took for job searching.

The statistics prove that social media is no longer merely for personal relationships, and goes beyond internet marketing. Social media allows you to advertise your job opportunities and select potential employees from a broader pool of applicants.

Want to learn more recruiting tactics? Contact HRM@kpaonline.com.

View our Dealer Webinar on Facebook Recruiting: How to Locate Hard-To-Find Dealership Talent to learn more about social media recruiting.

Statistics supplied by www.staff.com.

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