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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Recruiting and Social Media: Does it work?

In the past dealership hiring was orchestrated through channels like newspapers, TV ads, and recruiters. In this day and age, social media rules. Social media has proven to be a great source for hiring people across all industries, including the automotive industry. Using social media for hiring is at an all-time high: 92% of companies use social media for hiring.

Consider the following statistics:

  • 45% of Fortune 500 firms link to their career page on social media.
  • 93% of companies use LinkedIn.
  • 66% of companies use Facebook.
  • 54% of companies use Twitter.

So is social media working for recruitment?

  • 73% of employees have been successfully hired with social media.
  • 42% of companies claim candidate quality has improved.
  • 20% of employees say it takes less time to hire on social.

Job seekers like using social media as a job hunt tool too:

  • 14.4 million of US citizens have used social media to search for a job.
  • 29% of job seekers use social media as their primary took for job searching.

The statistics prove that social media is no longer merely for personal relationships, and goes beyond internet marketing. Social media allows you to advertise your job opportunities and select potential employees from a broader pool of applicants.

Want to learn more recruiting tactics? Contact HRM@kpaonline.com.

View our Dealer Webinar on Facebook Recruiting: How to Locate Hard-To-Find Dealership Talent to learn more about social media recruiting.

Statistics supplied by www.staff.com.

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