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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Recruiting and Social Media: Does it work?

In the past dealership hiring was orchestrated through channels like newspapers, TV ads, and recruiters. In this day and age, social media rules. Social media has proven to be a great source for hiring people across all industries, including the automotive industry. Using social media for hiring is at an all-time high: 92% of companies use social media for hiring.

Consider the following statistics:

  • 45% of Fortune 500 firms link to their career page on social media.
  • 93% of companies use LinkedIn.
  • 66% of companies use Facebook.
  • 54% of companies use Twitter.

So is social media working for recruitment?

  • 73% of employees have been successfully hired with social media.
  • 42% of companies claim candidate quality has improved.
  • 20% of employees say it takes less time to hire on social.

Job seekers like using social media as a job hunt tool too:

  • 14.4 million of US citizens have used social media to search for a job.
  • 29% of job seekers use social media as their primary took for job searching.

The statistics prove that social media is no longer merely for personal relationships, and goes beyond internet marketing. Social media allows you to advertise your job opportunities and select potential employees from a broader pool of applicants.

Want to learn more recruiting tactics? Contact HRM@kpaonline.com.

View our Dealer Webinar on Facebook Recruiting: How to Locate Hard-To-Find Dealership Talent to learn more about social media recruiting.

Statistics supplied by www.staff.com.

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