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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

How to Prepare your Dealership for a Natural Disaster

Sadly natural disasters are a risk for everyone no matter where your business or home is. So when disaster does strike, is your dealership prepared? Get ready for a natural disaster by implementing the following steps:

  1. 1. Assign a safety leader. This person will be responsible for all emergency dealership materials, including coordinating fire exercises, and evacuation strategies.
  2. 2. Set up an emergency protocol for employees. All employee telephones must have an emergency message service that will direct your employees regarding work and emergency services.
  3. 3. Employee protocol. Request that employees call in to let you know they’re safe.
  4. 4. Establish a work-from-home backup. Ask employees to set up home offices if possible. Invest in technology that allows you and your employee to stay in touch. Smart phones allow for business to be up and running even if the lot is out of commission.
  5. 5. Make a back-up policy. Instill a policy that ensures that your business files are backed up. An off-site server is recommended.

Realize that disasters do strike. Make sure that your employees understand your disaster preparedness plan for a first step towards future recovery.

Are your prepared for other levels of disaster in your dealership? Learn to develop a disaster preparedness plan with the KPA Dealer Webinar When Disaster Strikes – Will You Be Prepared?

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