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From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

How to Prepare your Dealership for a Natural Disaster

Sadly natural disasters are a risk for everyone no matter where your business or home is. So when disaster does strike, is your dealership prepared? Get ready for a natural disaster by implementing the following steps:

  1. 1. Assign a safety leader. This person will be responsible for all emergency dealership materials, including coordinating fire exercises, and evacuation strategies.
  2. 2. Set up an emergency protocol for employees. All employee telephones must have an emergency message service that will direct your employees regarding work and emergency services.
  3. 3. Employee protocol. Request that employees call in to let you know they’re safe.
  4. 4. Establish a work-from-home backup. Ask employees to set up home offices if possible. Invest in technology that allows you and your employee to stay in touch. Smart phones allow for business to be up and running even if the lot is out of commission.
  5. 5. Make a back-up policy. Instill a policy that ensures that your business files are backed up. An off-site server is recommended.

Realize that disasters do strike. Make sure that your employees understand your disaster preparedness plan for a first step towards future recovery.

Are your prepared for other levels of disaster in your dealership? Learn to develop a disaster preparedness plan with the KPA Dealer Webinar When Disaster Strikes – Will You Be Prepared?

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