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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

The Importance of Creating a SEO and Social Plan that Works Together Part 1

You know that both SEO and Social Media are integral to online marketing strategy, but did you know that using the two together leads to a powerful collaboration that will benefit both concepts? A successful strategy pairing SEO and Social Media can impact your dealership’s promotion, content creation, and brand management.

Search engine developers nationwide have been working hard to ascertain that search engines provide the best, most trusted, valuable content possible. Today, search engines ultimately focus on quality content with the best authority and relevance. Due to this SEO evolution, it’s important to allow your SEO and online marketing strategy to support each other to stay competitive in the marketplace.

So how do you combine the SEO and Social Media? Use link building, post promotion, strong content, and engagement:

1. SEO Link Building and Promoted Posts

As we know the goal of SEO is to provide bigger, better traffic to your site. But how is that done? By providing strong content and linking from it. The easiest way to pair SEO and Social Media in this case is to use social media promotions, such as Facebook Promoted Posts, to get content out there, therefore creating many more high-quality links.

When promoting content on Facebook, you are able to reach a larger, focused demographic, just by paying $5 to $25 dollars. Facebook allows you to research the demographic, select the right demographic for your content, and then post it, share it, and link back to it. This is a prime example of using social media with the power of SEO link building.

Keep in mind the following points when you begin using Social Media to promote your SEO.

  • Your content must be good to make progress with this method. People will not link to content that isn’t interesting or pertinent.
  • To continue link building, you must engage with readers. That means you need to respond to comments in a timely manner.

Check back next week to learn more about pairing SEO and Social Media!

Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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