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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

The Importance of Creating a SEO and Social Plan that Works Together Part 1

You know that both SEO and Social Media are integral to online marketing strategy, but did you know that using the two together leads to a powerful collaboration that will benefit both concepts? A successful strategy pairing SEO and Social Media can impact your dealership’s promotion, content creation, and brand management.

Search engine developers nationwide have been working hard to ascertain that search engines provide the best, most trusted, valuable content possible. Today, search engines ultimately focus on quality content with the best authority and relevance. Due to this SEO evolution, it’s important to allow your SEO and online marketing strategy to support each other to stay competitive in the marketplace.

So how do you combine the SEO and Social Media? Use link building, post promotion, strong content, and engagement:

1. SEO Link Building and Promoted Posts

As we know the goal of SEO is to provide bigger, better traffic to your site. But how is that done? By providing strong content and linking from it. The easiest way to pair SEO and Social Media in this case is to use social media promotions, such as Facebook Promoted Posts, to get content out there, therefore creating many more high-quality links.

When promoting content on Facebook, you are able to reach a larger, focused demographic, just by paying $5 to $25 dollars. Facebook allows you to research the demographic, select the right demographic for your content, and then post it, share it, and link back to it. This is a prime example of using social media with the power of SEO link building.

Keep in mind the following points when you begin using Social Media to promote your SEO.

  • Your content must be good to make progress with this method. People will not link to content that isn’t interesting or pertinent.
  • To continue link building, you must engage with readers. That means you need to respond to comments in a timely manner.

Check back next week to learn more about pairing SEO and Social Media!

Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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