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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

The Importance of Creating a SEO and Social Plan that Works Together Part 2

Last week we discussed the importance of using SEO and Social Media together, pushing them to support each other by promoting SEO content with Social Media. Now we know how to successfully promote content to begin the SEO and Social Plan. So what’s next?

Content. Content is the bread and butter of your SEO and Social Plan. Content creates the SEO that Social Media thrives off of. So how do you create more effective content?

2. Creating Strong Relevant Content

SEO can tell you where you need to direct your content. SEO has proven analytics that can show any manager or writer which direction they need to take their content in.

Consider the following points when writing content:

  • Which audience are you focusing on?
  • Which content has had successful link-building in the past?
  • Which content has had the most shares and audience engagement in the past?
  • What is your SEO plan for the next few months?
  • Is there any complementary content that you can provide to shadow the content you will be releasing?

Understanding the above points will allow you to strategically create content and then create a plan for when and how it will be released, engaged with, and promoted.

Check back next week to learn the final method of pairing SEO and Social Media together.

Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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