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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

The Importance of Creating a SEO and Social Plan that Works Together Part 2

Last week we discussed the importance of using SEO and Social Media together, pushing them to support each other by promoting SEO content with Social Media. Now we know how to successfully promote content to begin the SEO and Social Plan. So what’s next?

Content. Content is the bread and butter of your SEO and Social Plan. Content creates the SEO that Social Media thrives off of. So how do you create more effective content?

2. Creating Strong Relevant Content

SEO can tell you where you need to direct your content. SEO has proven analytics that can show any manager or writer which direction they need to take their content in.

Consider the following points when writing content:

  • Which audience are you focusing on?
  • Which content has had successful link-building in the past?
  • Which content has had the most shares and audience engagement in the past?
  • What is your SEO plan for the next few months?
  • Is there any complementary content that you can provide to shadow the content you will be releasing?

Understanding the above points will allow you to strategically create content and then create a plan for when and how it will be released, engaged with, and promoted.

Check back next week to learn the final method of pairing SEO and Social Media together.

Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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