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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

The Importance of Creating a SEO and Social Plan that Works Together Part 2

Last week we discussed the importance of using SEO and Social Media together, pushing them to support each other by promoting SEO content with Social Media. Now we know how to successfully promote content to begin the SEO and Social Plan. So what’s next?

Content. Content is the bread and butter of your SEO and Social Plan. Content creates the SEO that Social Media thrives off of. So how do you create more effective content?

2. Creating Strong Relevant Content

SEO can tell you where you need to direct your content. SEO has proven analytics that can show any manager or writer which direction they need to take their content in.

Consider the following points when writing content:

  • Which audience are you focusing on?
  • Which content has had successful link-building in the past?
  • Which content has had the most shares and audience engagement in the past?
  • What is your SEO plan for the next few months?
  • Is there any complementary content that you can provide to shadow the content you will be releasing?

Understanding the above points will allow you to strategically create content and then create a plan for when and how it will be released, engaged with, and promoted.

Check back next week to learn the final method of pairing SEO and Social Media together.

Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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