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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

The Importance of Creating a SEO and Social Plan that Works Together Part 2

Last week we discussed the importance of using SEO and Social Media together, pushing them to support each other by promoting SEO content with Social Media. Now we know how to successfully promote content to begin the SEO and Social Plan. So what’s next?

Content. Content is the bread and butter of your SEO and Social Plan. Content creates the SEO that Social Media thrives off of. So how do you create more effective content?

2. Creating Strong Relevant Content

SEO can tell you where you need to direct your content. SEO has proven analytics that can show any manager or writer which direction they need to take their content in.

Consider the following points when writing content:

  • Which audience are you focusing on?
  • Which content has had successful link-building in the past?
  • Which content has had the most shares and audience engagement in the past?
  • What is your SEO plan for the next few months?
  • Is there any complementary content that you can provide to shadow the content you will be releasing?

Understanding the above points will allow you to strategically create content and then create a plan for when and how it will be released, engaged with, and promoted.

Check back next week to learn the final method of pairing SEO and Social Media together.

Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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