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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

The Importance of Creating a SEO and Social Plan that Works Together Part 2

Last week we discussed the importance of using SEO and Social Media together, pushing them to support each other by promoting SEO content with Social Media. Now we know how to successfully promote content to begin the SEO and Social Plan. So what’s next?

Content. Content is the bread and butter of your SEO and Social Plan. Content creates the SEO that Social Media thrives off of. So how do you create more effective content?

2. Creating Strong Relevant Content

SEO can tell you where you need to direct your content. SEO has proven analytics that can show any manager or writer which direction they need to take their content in.

Consider the following points when writing content:

  • Which audience are you focusing on?
  • Which content has had successful link-building in the past?
  • Which content has had the most shares and audience engagement in the past?
  • What is your SEO plan for the next few months?
  • Is there any complementary content that you can provide to shadow the content you will be releasing?

Understanding the above points will allow you to strategically create content and then create a plan for when and how it will be released, engaged with, and promoted.

Check back next week to learn the final method of pairing SEO and Social Media together.

Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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