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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Importance of Creating a SEO and Social Plan that Works Together Part 3

So far we’ve learned that link building and effective content are crucial to a SEO and Social Plan. To bring your plan home, consider your engagement. Engagement centers on your relationship and communication with influencers. Who are influencers? Bloggers, site owners, and readers. Working with these influences can help with link building.

3. Engagement

One or two really strong links posted by someone outside of your company can improve your SEO ranking. Additionally, a strong link often also sends high-quality leads back to your website. Take the time to build a relationship with influencers.

First and foremost, respond quickly and personally to any communication they offer. Comment back to any questions they may have and supply further information as necessary. A warm relationship will go miles, creating a credible relationship that you both can nurture.

Support your influencer’s content as well- share their content, retweet their post, and respond to their posts as well. This will increase your brand perception as well!

That’s it! To create a SEO and Social Plan all you need is to promote to increase link building, create valuable, authentic content, and increase your engagement. These three simple actions have the power to increase your online marketing insurmountably.
Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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