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So far we’ve learned that link building and effective content are crucial to a SEO and Social Plan. To bring your plan home, consider your engagement. Engagement centers on your relationship and communication with influencers. Who are influencers? Bloggers, site owners, and readers. Working with these influences can help with link building.
One or two really strong links posted by someone outside of your company can improve your SEO ranking. Additionally, a strong link often also sends high-quality leads back to your website. Take the time to build a relationship with influencers.
First and foremost, respond quickly and personally to any communication they offer. Comment back to any questions they may have and supply further information as necessary. A warm relationship will go miles, creating a credible relationship that you both can nurture.
Support your influencer’s content as well- share their content, retweet their post, and respond to their posts as well. This will increase your brand perception as well!
That’s it! To create a SEO and Social Plan all you need is to promote to increase link building, create valuable, authentic content, and increase your engagement. These three simple actions have the power to increase your online marketing insurmountably.
Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.