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Jared Hamilton
From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

The Importance of Creating a SEO and Social Plan that Works Together Part 3

So far we’ve learned that link building and effective content are crucial to a SEO and Social Plan. To bring your plan home, consider your engagement. Engagement centers on your relationship and communication with influencers. Who are influencers? Bloggers, site owners, and readers. Working with these influences can help with link building.

3. Engagement

One or two really strong links posted by someone outside of your company can improve your SEO ranking. Additionally, a strong link often also sends high-quality leads back to your website. Take the time to build a relationship with influencers.

First and foremost, respond quickly and personally to any communication they offer. Comment back to any questions they may have and supply further information as necessary. A warm relationship will go miles, creating a credible relationship that you both can nurture.

Support your influencer’s content as well- share their content, retweet their post, and respond to their posts as well. This will increase your brand perception as well!

That’s it! To create a SEO and Social Plan all you need is to promote to increase link building, create valuable, authentic content, and increase your engagement. These three simple actions have the power to increase your online marketing insurmountably.
Want to learn more about how social media works in with your internet marketing strategy? Watch the KPA Dealer Webinar Social Media, The BIG Picture.

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