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Jared Hamilton
From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

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Your Automotive Social Media Checklist

Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.

There are plenty of tips and tricks out there for social media, but this checklist has been applied and proven to be successful specifically for car dealers.

Do you have an online presence? Make sure to provide multiple social media channels to your consumers. Currently, the following four are king:
checkbox    Facebook
checkbox    Twitter
checkbox    Google+
checkbox    Pinterest

Have an abandoned page? Might as well not even have it. Make sure you maintain a consistent posting frequency:
checkbox    Post 4-5 days week, no more than twice a day.
checkbox    Post on the weekends too.
checkbox    Post at peak times for maximum exposure, typically around 10 A.M.

Measure your success. Your engagement matters and will show you where you need to improve:
checkbox    Find out your ratio: look at your “talking about this” number and divide it by the number of page likes.

Are you talking? Successful social media is about communication.
checkbox    Interact with your fans and followers 100% of the time. If they're willing to communicate, return the gesture.
checkbox    Encourage the use of hashtags for easy tracking and interaction.

What social media accessories are you using? Use the following techniques to increase your reach:
checkbox    Text
checkbox    Images
checkbox    Videos
checkbox    Hashtags

Do you leverage your brand? Use content that your brand creates:
checkbox    Repost your brand’s marketing and correlate them with your individual dealership.
checkbox    Every brand has that special car that fans rally behind. Use that following to your advantage with tie-ins to your dealership.

Cats, memes, and babies are not strong content. Focus on local, relevant content:
checkbox     Post high-quality, useful, high-quality, and entertaining content – that’s locally relevant!

Do you advertise? Boosting is cheap and goes a long way.
checkbox     It’s easy to use Facebook to boost a post.  With $5-$20 dollars you can increase the number of people who see your posts.
checkbox     Do not boost every post. Be selective.

Learn more about a good social media strategy with the KPA Dealer Webinar Social Media: What to do in the Next 6 Months.

Johnny Knox
Using social media as a marketing strategy is a necessity. You have provided some interesting points for successful first steps and an efficient way to do so.
Rebecca Ward
Why thank you Johnny! We have a variety of information on Internet Marketing and social media as a whole- please let me know if I can direct you to any more articles or if you have any questions!

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