We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Social media is one of the strongest marketing strategy for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.
There are plenty of tips and tricks out there for social media, but this checklist has been applied and proven to be successful specifically for car dealers.
Have an abandoned page? Might as well not even have it. Make sure you maintain a consistent posting frequency:
Post 4-5 days week, no more than twice a day.
Post on the weekends too.
Post at peak times for maximum exposure, typically around 10 A.M.
Are you talking? Successful social media is about communication.
Interact with your fans and followers 100% of the time. If they're willing to communicate, return the gesture.
Encourage the use of hashtags for easy tracking and interaction.
Do you leverage your brand? Use content that your brand creates:
Repost your brand’s marketing and correlate them with your individual dealership.
Every brand has that special car that fans rally behind. Use that following to your advantage with tie-ins to your dealership.
Do you advertise? Boosting is cheap and goes a long way.
It’s easy to use Facebook to boost a post. With $5-$20 dollars you can increase the number of people who see your posts.
Do not boost every post. Be selective.
Learn more about a good social media strategy with the KPA Dealer Webinar Social Media: What to do in the Next 6 Months.