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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

9 Ways to Diversify Your Social Content

Content is king, but it can be difficult to continue to come up with new and exciting content ideas for you website, blog, and social media. Utilize the following concepts to refresh your social media strategy:

1.       Post an interview

Interview someone influential at your dealership. Highlight anything that is current at your dealership, including how-to videos explaining and demonstrating new car features, upcoming sale details, or the inner workings of the dealership. The interview can be videoed, recorded, or written.

2.       Make it visual

Social media visuals don’t have to be professionally made infographics. Take any clean, well demonstrated visual, even a picture of a whiteboard at your dealership, and post it with a meaningful message.

3.       Tell a customer story

Take the last fantastic sale you had and tell your followers about it. Make sure to include how you went above and beyond to provide your customer with exactly what they needed. In this case, a picture of a happy customer can make the story real, as well as make it worth a 1,000 words.

4.       Shoot a quick video

Have something important to say? Create a short and sweet video and post it on your social media sites. Videos can be just as powerful as words.

5.       Broadcast a review

Did you get a good dealership review? Or maybe one of your brand vehicles is getting rave reviews from buyers everywhere. Tell the world about it! Good news can convince a potential buyer to check out your dealership or inventory.

6.       Answer popular questions

Do you get the same questions over and over about new car features or the buying process? Create an article about it, post the question on your social media, and answer it with a link to your article. You’re providing valuable information to your customers and creating valuable content at the same time.

7.       Provide need-to-know information

Create a post about the top things buyers need to know about car purchasing. Providing valuable information will answer their questions and complete their research before they even walk into your dealership.

8.       Highlight your inventory

Every time you get a new vehicle in, or if you’re just focusing upon a specific car, highlight it on your social pages. Post VDPs to get as much mileage out of your inventory as possible.

9.       Respond to a comment

Sometimes a customer may post valuable comments or an important question on your social sites. Post and respond to them in a blog. Many people may have similar questions; publicly responding to them allows your other customers and potential buyers quick and easy access to the information.

Do you have further questions about how to diversify and leverage your content on social media? Contact info@digigo.com.

 

 

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