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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

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What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

9 Ways to Diversify Your Social Content

Content is king, but it can be difficult to continue to come up with new and exciting content ideas for you website, blog, and social media. Utilize the following concepts to refresh your social media strategy:

1.       Post an interview

Interview someone influential at your dealership. Highlight anything that is current at your dealership, including how-to videos explaining and demonstrating new car features, upcoming sale details, or the inner workings of the dealership. The interview can be videoed, recorded, or written.

2.       Make it visual

Social media visuals don’t have to be professionally made infographics. Take any clean, well demonstrated visual, even a picture of a whiteboard at your dealership, and post it with a meaningful message.

3.       Tell a customer story

Take the last fantastic sale you had and tell your followers about it. Make sure to include how you went above and beyond to provide your customer with exactly what they needed. In this case, a picture of a happy customer can make the story real, as well as make it worth a 1,000 words.

4.       Shoot a quick video

Have something important to say? Create a short and sweet video and post it on your social media sites. Videos can be just as powerful as words.

5.       Broadcast a review

Did you get a good dealership review? Or maybe one of your brand vehicles is getting rave reviews from buyers everywhere. Tell the world about it! Good news can convince a potential buyer to check out your dealership or inventory.

6.       Answer popular questions

Do you get the same questions over and over about new car features or the buying process? Create an article about it, post the question on your social media, and answer it with a link to your article. You’re providing valuable information to your customers and creating valuable content at the same time.

7.       Provide need-to-know information

Create a post about the top things buyers need to know about car purchasing. Providing valuable information will answer their questions and complete their research before they even walk into your dealership.

8.       Highlight your inventory

Every time you get a new vehicle in, or if you’re just focusing upon a specific car, highlight it on your social pages. Post VDPs to get as much mileage out of your inventory as possible.

9.       Respond to a comment

Sometimes a customer may post valuable comments or an important question on your social sites. Post and respond to them in a blog. Many people may have similar questions; publicly responding to them allows your other customers and potential buyers quick and easy access to the information.

Do you have further questions about how to diversify and leverage your content on social media? Contact info@digigo.com.

 

 

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