CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Online inventory is the lifeline of your dealership. Significant money and time is spent hosting your inventory, creating high-quality VDPs, and using inventory boosting technology. So what else can you do to further leverage your inventory? The answer is to get social media involved. If done well, pairing social media and inventory can increase sales substantially at your dealership. Use the following tactics to accelerate your online inventory:
Get to the Heart of What Your Customers Want
Use your social media to create dialogue with your customers; engage with them, asking questions about what they’re looking for in a new vehicle, how they feel about the year’s vehicle, and more. Make certain to respond and communicate with them, posting photos and VDPs from your inventory that fits their needs and wants. Use social media to keep them informed and create a long-lasting conversation and relationship with them. Social media provides the opportunity to find out who your customers are and what they really want and need.
Generate interest and excitement using your social media pages by posting your inventory. When you get new inventory into your dealership, post the correlating VDPs on your social media pages. Do you have professional photos of your new inventory? Post those too. If a customer expresses interest in a vehicle, you can post a VDP that relates to exactly what they’re looking for. Talk to your customer about sales, industry trends, your services, and your experience. If done correctly, potential customers will be encouraged to look into your inventory and your dealership.
Social media contests are a great way to highlight your brand and your inventory. Spotlight and reward your customers who engage with you on social media, say good things about you, and remain loyal to your brand, perhaps by offering a discount on parts. Create a contest based around your inventory to harness interest.
Do you have any questions about how to improve your inventory? Contact firstname.lastname@example.org to learn more.