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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

Is Your Dealership Dress Code Policy Up-To-Date?

The days are slowly getting warmer, which affects many things at your dealership, including the clothing choices that your employees make. Employee attire contributes to the overall look and feel of your dealership, employee morale, and can impact your reputation. Before things heat up, is your dealership dress code policy up-to-date?

When updating your dress code policy, you should consider what is appropriate for each of your employees based on their role, as well as on their level of customer interaction. A dress code for each department may be necessary. When deciding what to include in your dress code, consider the following:

    Your dealership’s image.
    The individual roles and responsibilities of your employees.
    Safety standards.
    Your employee privacy interests.
    Any moral problems that may arise due to your dress code.

Keep in mind that there are legal requirements that must be met when you are creating your dress code. Your dress code must not discriminate against any members of protected groups. This includes religious apparel.  If you do ban specific apparel during work hours, you must:

    Demonstrate business or safety justification for the requirements.
    Reasonably accommodate all of your employee’s religious beliefs.

Do you need a dress code policy? Contact your HRM advocate or email hrm@kpaonline.com to receive a sample policy.

The days are slowly getting warmer, which affects many things at your dealership, including the clothing choices that your employees make. Employee attire contributes to the overall look and feel of your dealership, employee morale, and can impact your reputation. Before things heat up, is your dealership dress code policy up-to-date?

When updating your dress code policy, you should consider what is appropriate for each of your employees based on their role, as well as on their level of customer interaction. A dress code for each department may be necessary. When deciding what to include in your dress code, consider the following:

  • Your dealership’s image.
  • The individual roles and responsibilities of your employees.
  • Safety standards.
  • Your employee privacy interests.
  • Any moral problems that may arise due to your dress code.

Keep in mind that there are legal requirements that must be met when you are creating your dress code. Your dress code must not discriminate against any members of protected groups. This includes religious apparel.  If you do ban specific apparel during work hours, you must:

  • Demonstrate business or safety justification for the requirements.
  • Reasonably accommodate all of your employee’s religious beliefs.

Do you need a dress code policy? Contact your HRM advocate or email hrm@kpaonline.com to receive a sample policy.

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