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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Marketing Cars and Hiring Applicants: What do they have in common?

When you’re hiring you want the best possible applicants, but do you know how to get those applicants? How can you improve their quality? You already use social media to market your cars, did you know that you can use it to market your open positions as well?

Here’s how you can use social networking to recruit great people:
 

  •      Maintain a page on your website that shows off your company culture in a compelling way.
  •      Create a separate web page for each job posting.
  •      Make some short, engaging videos about the staff at your dealership.


Without these tools, you can’t leverage one of HR’s most important resources; the person who handles social media at your dealership. Once you have these tools in place, your social media expert (who may become your new best friend) can help you with the following:
 

  •     Tweet job openings and post them on your Facebook page.
  •     Encourage employees to post open positions on their personal Facebook accounts.


When hiring, sometimes the applicants you want aren’t the ones that are applying for your jobs. They are the individuals that aren’t actively searching for a job, but that you may be able to persuade to work for you. Social media can help to pull those people out of the woodwork.

Using your employees to recruit via social media can raise a lot of questions about social media policies and HR-related regulations. If you’d like to talk about that, email me at kcarlson@kpaonline.com.

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