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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

Marketing Cars and Hiring Applicants: What do they have in common?

When you’re hiring you want the best possible applicants, but do you know how to get those applicants? How can you improve their quality? You already use social media to market your cars, did you know that you can use it to market your open positions as well?

Here’s how you can use social networking to recruit great people:
 

  •      Maintain a page on your website that shows off your company culture in a compelling way.
  •      Create a separate web page for each job posting.
  •      Make some short, engaging videos about the staff at your dealership.


Without these tools, you can’t leverage one of HR’s most important resources; the person who handles social media at your dealership. Once you have these tools in place, your social media expert (who may become your new best friend) can help you with the following:
 

  •     Tweet job openings and post them on your Facebook page.
  •     Encourage employees to post open positions on their personal Facebook accounts.


When hiring, sometimes the applicants you want aren’t the ones that are applying for your jobs. They are the individuals that aren’t actively searching for a job, but that you may be able to persuade to work for you. Social media can help to pull those people out of the woodwork.

Using your employees to recruit via social media can raise a lot of questions about social media policies and HR-related regulations. If you’d like to talk about that, email me at kcarlson@kpaonline.com.

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