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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Marketing Cars and Hiring Applicants: What do they have in common?

When you’re hiring you want the best possible applicants, but do you know how to get those applicants? How can you improve their quality? You already use social media to market your cars, did you know that you can use it to market your open positions as well?

Here’s how you can use social networking to recruit great people:
 

  •      Maintain a page on your website that shows off your company culture in a compelling way.
  •      Create a separate web page for each job posting.
  •      Make some short, engaging videos about the staff at your dealership.


Without these tools, you can’t leverage one of HR’s most important resources; the person who handles social media at your dealership. Once you have these tools in place, your social media expert (who may become your new best friend) can help you with the following:
 

  •     Tweet job openings and post them on your Facebook page.
  •     Encourage employees to post open positions on their personal Facebook accounts.


When hiring, sometimes the applicants you want aren’t the ones that are applying for your jobs. They are the individuals that aren’t actively searching for a job, but that you may be able to persuade to work for you. Social media can help to pull those people out of the woodwork.

Using your employees to recruit via social media can raise a lot of questions about social media policies and HR-related regulations. If you’d like to talk about that, email me at kcarlson@kpaonline.com.

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