Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Where to Start When Creating Content for your Dealership

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:

Brainstorm with your colleagues.

You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what their customers are interested in and inquiring about and document it on your blog.

Ask your readers.

Use your social media channels to ask your readers what they want to know. Do they need to know how to use their new vehicle’s features? Or are they trying to decide how to choose a car for their lifestyle.

Review your newest inventory.

Take this opportunity to discuss and review your newest inventory, its individual benefits, and the various features it comes with.

Share your recent successes.

Did you recently have a great sale? Share it! Tell your readers how your and your dealership found the perfect car for your customer, with just the right price and just the right features.

Do you need more ways to diversify your content? Contact info@digigo.com.

Jim Bell
Great insight on where to start Rebecca. Always try to keep it tied to your dealership as well seems to be a good thing as well. We love spotlighting a customer every month with an interview. It is generally someone that has bought multiple vehicles from us over the years. Keeping the customer/potential customer involved and informed will only result in better interaction on the social level.

 Unlock all of the community & features  Join Now