Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Where to Start When Creating Content for your Dealership

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:

Brainstorm with your colleagues.

You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what their customers are interested in and inquiring about and document it on your blog.

Ask your readers.

Use your social media channels to ask your readers what they want to know. Do they need to know how to use their new vehicle’s features? Or are they trying to decide how to choose a car for their lifestyle.

Review your newest inventory.

Take this opportunity to discuss and review your newest inventory, its individual benefits, and the various features it comes with.

Share your recent successes.

Did you recently have a great sale? Share it! Tell your readers how your and your dealership found the perfect car for your customer, with just the right price and just the right features.

Do you need more ways to diversify your content? Contact info@digigo.com.

Jim Bell
Great insight on where to start Rebecca. Always try to keep it tied to your dealership as well seems to be a good thing as well. We love spotlighting a customer every month with an interview. It is generally someone that has bought multiple vehicles from us over the years. Keeping the customer/potential customer involved and informed will only result in better interaction on the social level.

 Unlock all of the community & features  Join Now