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Jared Hamilton
From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Where to Start When Creating Content for your Dealership

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:

Brainstorm with your colleagues.

You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what their customers are interested in and inquiring about and document it on your blog.

Ask your readers.

Use your social media channels to ask your readers what they want to know. Do they need to know how to use their new vehicle’s features? Or are they trying to decide how to choose a car for their lifestyle.

Review your newest inventory.

Take this opportunity to discuss and review your newest inventory, its individual benefits, and the various features it comes with.

Share your recent successes.

Did you recently have a great sale? Share it! Tell your readers how your and your dealership found the perfect car for your customer, with just the right price and just the right features.

Do you need more ways to diversify your content? Contact info@digigo.com.

Jim Bell
Great insight on where to start Rebecca. Always try to keep it tied to your dealership as well seems to be a good thing as well. We love spotlighting a customer every month with an interview. It is generally someone that has bought multiple vehicles from us over the years. Keeping the customer/potential customer involved and informed will only result in better interaction on the social level.

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