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Jared Hamilton
From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

Why Should You Blog?

8ffcede7d589335c56c15ef76089f239.jpg?t=1Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to begin building buyer relationships today:

  1. New Car Features – Take this opportunity to go over any of the more difficult or lesser known features of the cars in your inventory. Not only are potential buyers interested in researching features, new buyers also need a resource to learn how to use all of their new features.
  2. Should I lease or Finance My New Car? – Provide your potential buyers with information on obtaining a new car, and the pros and cons to leasing or buying a new car to help them gather information about the best options for them.
  3. Where Can I Get My Car Serviced? – This is your opportunity to tell your buyers the benefits of having their car serviced at your dealership!
  4. How to – An entire blog series can be written on how to maintain your buyer’s new car. This can include how often to get an oil change, how to select tires, and more.
  5. Car Buying Myths – The best source of information for these blogs is your very own team. No one knows dealership myths and their truth better than the team that answers them every day.

Do you have questions about content and how to create it for your dealership? Contact info@digigo.com with questions.

Jim Bell
I think one of the big reasons people in the industry don't blog is that they think that they can't write well. That is one of the biggest hurdles and the dealership needs to have a voice that is grammatically correct.

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