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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Why Should You Blog?

8ffcede7d589335c56c15ef76089f239.jpg?t=1Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to begin building buyer relationships today:

  1. New Car Features – Take this opportunity to go over any of the more difficult or lesser known features of the cars in your inventory. Not only are potential buyers interested in researching features, new buyers also need a resource to learn how to use all of their new features.
  2. Should I lease or Finance My New Car? – Provide your potential buyers with information on obtaining a new car, and the pros and cons to leasing or buying a new car to help them gather information about the best options for them.
  3. Where Can I Get My Car Serviced? – This is your opportunity to tell your buyers the benefits of having their car serviced at your dealership!
  4. How to – An entire blog series can be written on how to maintain your buyer’s new car. This can include how often to get an oil change, how to select tires, and more.
  5. Car Buying Myths – The best source of information for these blogs is your very own team. No one knows dealership myths and their truth better than the team that answers them every day.

Do you have questions about content and how to create it for your dealership? Contact info@digigo.com with questions.

Jim Bell
I think one of the big reasons people in the industry don't blog is that they think that they can't write well. That is one of the biggest hurdles and the dealership needs to have a voice that is grammatically correct.

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