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Jared Hamilton
From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Why Should You Blog?

8ffcede7d589335c56c15ef76089f239.jpg?t=1Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to begin building buyer relationships today:

  1. New Car Features – Take this opportunity to go over any of the more difficult or lesser known features of the cars in your inventory. Not only are potential buyers interested in researching features, new buyers also need a resource to learn how to use all of their new features.
  2. Should I lease or Finance My New Car? – Provide your potential buyers with information on obtaining a new car, and the pros and cons to leasing or buying a new car to help them gather information about the best options for them.
  3. Where Can I Get My Car Serviced? – This is your opportunity to tell your buyers the benefits of having their car serviced at your dealership!
  4. How to – An entire blog series can be written on how to maintain your buyer’s new car. This can include how often to get an oil change, how to select tires, and more.
  5. Car Buying Myths – The best source of information for these blogs is your very own team. No one knows dealership myths and their truth better than the team that answers them every day.

Do you have questions about content and how to create it for your dealership? Contact info@digigo.com with questions.

Jim Bell
I think one of the big reasons people in the industry don't blog is that they think that they can't write well. That is one of the biggest hurdles and the dealership needs to have a voice that is grammatically correct.

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