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Jared Hamilton
From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Why Should You Blog?

8ffcede7d589335c56c15ef76089f239.jpg?t=1Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to begin building buyer relationships today:

  1. New Car Features – Take this opportunity to go over any of the more difficult or lesser known features of the cars in your inventory. Not only are potential buyers interested in researching features, new buyers also need a resource to learn how to use all of their new features.
  2. Should I lease or Finance My New Car? – Provide your potential buyers with information on obtaining a new car, and the pros and cons to leasing or buying a new car to help them gather information about the best options for them.
  3. Where Can I Get My Car Serviced? – This is your opportunity to tell your buyers the benefits of having their car serviced at your dealership!
  4. How to – An entire blog series can be written on how to maintain your buyer’s new car. This can include how often to get an oil change, how to select tires, and more.
  5. Car Buying Myths – The best source of information for these blogs is your very own team. No one knows dealership myths and their truth better than the team that answers them every day.

Do you have questions about content and how to create it for your dealership? Contact info@digigo.com with questions.

Jim Bell
I think one of the big reasons people in the industry don't blog is that they think that they can't write well. That is one of the biggest hurdles and the dealership needs to have a voice that is grammatically correct.

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