Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

How Long Do Your Tweets Work For You?

3e673bb82620c8b6d1eef28852ba3598.jpg?t=1

Social media is a fast-paced marketing tool that can take your dealership to a new level. However, your social posts also have a very short life span, some even shorter than you may realize. This means that when you post, you need to make sure your post has the stamina to make an impact.

Twitter has a particularly short lifespan of only 18 minutes. Consider this: approximately 9,100 tweets are posted per second on twitter. To combat this short life span, many individuals simply post tweets very close together, scheduling out their tweets less than an hour apart. This is a mistake! Give your tweets time to mature. The longer you wait in between tweets, the longer each tweet has at the top of your page. This allows followers more time to see and consider your tweet.

There are other ways to make your tweets work for you as well. Extend the lifespan of your tweet by doing the follow for each tweet you post:

  1. Schedule your tweets in advance.

It’s ok to post your tweets ad hoc, but if you can, schedule them out. This will allow you to schedule tweets together that complement each other as well as space them out nicely so that they each get as much momentum as possible.

 

  1. Include links in your tweets.

Supplementing your tweets with a link provides readers with extra content to read and extra incentive to retweet your post.

 

  1. Use your hashtags.

Hashtags provide quick classifications and context for your readers. In addition hashtags allow your readers to search for your tweets by subject, a great way to increase the life of your tweet. Keep a short list of hashtags available for your tweets to reference when you are writing.

 

Are you curious about other ways to increase the lifespan of your social media posts? Contact info@digigo.com.

 Unlock all of the community & features  Join Now