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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

How to Convert Social Media Fans to Customers

81ee3c12e4450aaadf02a31daea036b9.jpg?t=1You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

  • Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re posting the wrong concepts to the wrong platforms, you won’t find success. Consider the audience of each of your platforms and generate content for each of those audiences. For instance, Pinterest has a 70% female user base, while Google+ has a 64% male user base; therefore, your Pinterest page should be geared more towards females while Google+ should have more of a focus on male customers.

  • Move your conversation off of social media.

Engagement and communication on social media is key. Your goal is to increase your conversation between you and your fan base, and to turn this conversation into a sale; you have to move it away from social media and into your dealership. After all, making a sale off of 140 characters would be a challenge for anyone. Once you’ve started a conversation, suggest an appointment or time to continue your discussion on your lot.

  • Share your content.

You spend endless hours creating content on your social platforms and website, so you should utilize it! Take your content and share it on your social pages. Share your tips, your thoughts, blurbs from your posts, and relate it all back to your website so that all of your readers’ questions are answered.

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