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From: Jared Hamilton
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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

How to Convert Social Media Fans to Customers

81ee3c12e4450aaadf02a31daea036b9.jpg?t=1You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

  • Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re posting the wrong concepts to the wrong platforms, you won’t find success. Consider the audience of each of your platforms and generate content for each of those audiences. For instance, Pinterest has a 70% female user base, while Google+ has a 64% male user base; therefore, your Pinterest page should be geared more towards females while Google+ should have more of a focus on male customers.

  • Move your conversation off of social media.

Engagement and communication on social media is key. Your goal is to increase your conversation between you and your fan base, and to turn this conversation into a sale; you have to move it away from social media and into your dealership. After all, making a sale off of 140 characters would be a challenge for anyone. Once you’ve started a conversation, suggest an appointment or time to continue your discussion on your lot.

  • Share your content.

You spend endless hours creating content on your social platforms and website, so you should utilize it! Take your content and share it on your social pages. Share your tips, your thoughts, blurbs from your posts, and relate it all back to your website so that all of your readers’ questions are answered.

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