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Rebecca Ward

Rebecca Ward Marketing Writer

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How to Convert Social Media Fans to Customers

81ee3c12e4450aaadf02a31daea036b9.jpg?t=1You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

  • Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re posting the wrong concepts to the wrong platforms, you won’t find success. Consider the audience of each of your platforms and generate content for each of those audiences. For instance, Pinterest has a 70% female user base, while Google+ has a 64% male user base; therefore, your Pinterest page should be geared more towards females while Google+ should have more of a focus on male customers.

  • Move your conversation off of social media.

Engagement and communication on social media is key. Your goal is to increase your conversation between you and your fan base, and to turn this conversation into a sale; you have to move it away from social media and into your dealership. After all, making a sale off of 140 characters would be a challenge for anyone. Once you’ve started a conversation, suggest an appointment or time to continue your discussion on your lot.

  • Share your content.

You spend endless hours creating content on your social platforms and website, so you should utilize it! Take your content and share it on your social pages. Share your tips, your thoughts, blurbs from your posts, and relate it all back to your website so that all of your readers’ questions are answered.

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