CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
We all know that social media sites are important to your digital presence and SEO purposes but I believe that not all dealerships are fully utilizing their social media potential. Here is a look at why each social site is important.
Right now Facebook is still the biggest fish in the social media pond. It has the most users (a total of 955 million to be exact) and is still the go-to site for a lot of your potential customers. They can find relevant content, see reviews of your dealership, as well as see any great specials you are running. The goal with Facebook is to be the go to page with all your brand and dealership information. To have the most successful posts you want to make sure to post 80% social content (but you want to make sure it’s relevant) and 20% about products and specials. One of the biggest mistakes dealerships can make is to over post, the number 1 reason (73%) that customers said they unfollow a business is because of overposting.
Twitter is a little different than all the other social media sites. You only have 140 characters to provide your customers with the information they want, which sometimes can be a daunting task. But the payoff if you are successful is worth it. 67% of people said they would rather purchase from a brand they follow on Twitter. Social listening tools are a great way to see what the people in your area are saying about your dealership and brand. They can be also used to find people that are looking to purchase or need service in your area!
Google+ might seem less important since it doesn’t have as many users and not as much engagement as Facebook and Twitter, but that is far from the truth. The reason why is simple: Your Google+ page has the potential to reach every Google search user, whether they are a Google+ user or not. Your Google+ page is linked to your Google listing and your Google reviews. So you might not see the likes, comments and retweets you see with the other sites. But it definitely has an impact on your potential customer’s impression of your business.
The growing popularity of Instagram is getting hard to ignore for businesses. It can be difficult to post since it is app only and doesn’t have specific business pages. But we can take care of all that for you! We create and manage your instagram with 2-3 posts a week. We make it easy for your salesmen to post as well! Instagram is a great way to showcase models without it looking like you are trying to sell your followers something.
Just like Instagram Pinterest can seem insignificant in the grand scheme of social media sites, but just like Instagram it can be vital to dominating your digital market. The average Pinterest spends 1.5 hours on the site a month (it’s third place to Facebook and tumblr) in that 1.5 hours a customer can look at everything under the sun including your dealership. They might be looking specifically to purchase a car but your dealership has the opportunity to make a lasting impression that will influence that Pinterest user to look at your dealership first when they are in the market for a new vehicle.
Posting to social media can feel like a daunting task. But it can really benefit your dealership in a positive way!