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Rebekah Ferguson

Rebekah Ferguson Digital Project Manager

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Blogging for Your Dealership 101





One of the most important aspects of social media marketing is blogging. It might not seem that important but it can be something that not only drive online traffic but show your potential customers your dealership is going to be knowledgeable and helpful not just with the car buying process but after as well.


As a long time content writer for car dealerships (and general business) I understand it can be difficult to come up with 500+ words on a variety of subjects while still staying relevant to your brand. Here are a few tips for a successful blog:


  • Find out what is going on in your brand.

Interesting things happen in the car industry daily, and finding out what those are could make your blog post fun and easy to write. Here is an excerpt of a blog done for a Kia dealership:

Kia is proud to announce that they are the exclusive sponsor for the first annual Youtube Music Video Awards! Just as our some of our vehicles are creative and unique; such as the 2014 Kia Soul, we believe that our drivers are just as creative and unique. That’s why Kia is a proud sponsor of the Youtube Music Video Awards, because we celebrate the creativity not only with our vehicles but with our drivers as well.


  • When in doubt, write about what you know.

So you’ve searched and searched and you can’t find anything interesting to write about, we’ve been there. When you are in a writing rut, write about something you know: Your Dealership! Do you have a vehicle that everyone is talking about? Or maybe there is a feature on one of your redesigned models that puts it a step above the rest, you should write about it!  Here is another excerpt from a Kia dealership:

Fall is here! Kia of * knows that there is nothing better than taking a drive around to watch the leaves turn. There is no better car than the Kia Optima to do this in. Kia of * has a full lineup of new and pre-owned Kia Optimas just waiting to be picked up. As with any new Kia model, the Optima gives you as many features for your money as possible. Kia of * base model Kia Optimas come standard with features like alloy wheels, cruise control, Bluetooth and an iPod/USB audio interface which is unavailable in most comparable models. The Kia Optima features are not only skin deep. The Optima also comes with front and rear parking sensors so you no longer need to worry about playing bumper cars while parallel parking. It gets an estimated 29 mpg, so its perfect for those scenic trips.


Simple, and to the point. But also showcases some of the highlights of the model.


  • Try to make it at least 500 words

  • Make sure you mention your dealership (and link) in your blog.

  • Also, make sure to mention your location! It’s great for SEO purposes

  • Always include an image. This entices your customers to click and read your post.

These are just a few hints on how to run a successful blog for your dealership. So get to typing!

Alex Lau
I've no idea what you mean by 'Social Media Marketing', I think you meant to say 'Content Marketing', which can also be applied to social avenues, as well. With Content or Social marketing, you need to do research and analysis on search volume and popular topics and use an educated process with software that will enable you to do produce content that is valuable for your rooftop.

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