CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
We all know the importance of social media. Facebook and Twitter are great for getting your dealership’s name out there. They are great for engaging the everyday social media customer. But something that you need to add to your social media campaign, Google+. On Facebook or twitter you are meeting your average customer. With Google+ you can connect with other people in the automotive and marketing industries. What makes this relevant to you is that you can look at and share other best practices from the industries. It always helps in the ever changing social media world to learn from other dealerships and vendors.
Another way Google+ is so important is obvious. Google will show it’s websites first. Even the location that you enter into your dealership’s Google+ account will be to give you better ranking in the local searches. By creating and sharing content on Google+ you are improving your local results. And we all know that your local results are where your future customers are.