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RED6 is the most advanced new digital marketing platform produced today for reach past customers and dominating the service drive. The RED6 platform comes packed with an all Consumer Centric buying platform that allows the Consumer to receive Upgrade and Buyback offers at HOME each month and respond via any device they have. The platform includes a dealer master dashboard and existing client lead management system that is also available on any device. Automated Marketing drives the Consumers to their own personal web space that keeps them engaged in their own private world and with your inventory and their own vehicles side by side. The cost of ownership including fuel and repair savings are completely calculated for them with a touch of a button. All this and the many dealer notifications bring you 10 steps closer to the Consumer and the Gross Profit you have been looking for!