As dealerships and the automotive industry adjust to a new, technology-driven environment, Reynolds and Reynolds continues to develop unique, innovative software specifically designed to increase the profitability of dealerships. With PC-based software, Internet applications, and CRM solutions, the Reynolds POWER dealership management system provides a single source for every dealership's software needs. (www.reyrey.com)

ERA-IGNITE from Reynolds and Reynolds features comprehensive applications that help you confidently manage every aspect of your business operations, whether that’s inside or outside the four walls of your dealership. In addition to the core applications and impressive management reporting in ERA-IGNITE, your dealership can choose from many other products and services that help further increase productivity and efficiency for your employees and enable your dealership to achieve better business results. And, when it comes to service and support, Reynolds offers the best in class.

Contact Management is a comprehensive, web-based CRM system for your entire dealership to build lifelong customer relationships. Built into ERA-IGNITE and POWER, it accesses your single name file. Syncing of customer information is made instantly, so you are always up-to-date and accurate. Leads flow into sales and then F&I without re-keying of data. The mobile app, DigiSales™, enables you to know exactly what happens to customers on the lot and better support your sales staff. (www.reyrey.com)

Equip your entire sales team to be more successful in their roles. FOCUS, a redefined customer relationship management (CRM) solution, enables salespeople and BDC reps to manage every customer interaction as it happens, while allowing management to track performance and train the sales team in real time. It takes manual work off your team by automatically prioritizing prospects, tasks, and follow-up actions based on the customer’s likelihood to buy. It also sends the right communication at the right time with results-based scheduling. With a simple interface designed specifically to each user’s role, FOCUS enables your team to work smarter and more effectively to close more deals.

Reynolds and Reynolds has mobile applications available for the following products: Reynolds Integrated Telephone System (MyRITS), Used Vehicle Management (Mobile UVM), Contact Management (DigiSales), ReverseRisk (ReverseRisk MOBILE), and Retail Management Intelligence (MyRMI). For more information, visit www.reyrey.com or call 800.767.7879.

AddOnAuto is a complete accessory business solution incorporating state of the art software with onsite proprietary consulting and training by accessory sales experts. Dealership customers will be able to browse an electronic accessories catalog with a virtual showroom. Sales, parts, and service departments will be able to stay on top of orders with back-end order processing, tracking, and reporting. AddOnAuto has helped dealers capture on average $350 per copy in accessory sales.

Desking with Rates and Residuals is a comprehensive desking tool that accurately calculates and presents multiple payment options for finance and lease deals in seconds