Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Richard Holland

Richard Holland Managing Director

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

It’s Beginning To Look A Lot Like Christmas

As the holidays quickly approach, many companies are giving back to their customers. Through toy drives, volunteering at local charities or fund-raising, businesses across the nation are pooling their resources to help the needy. Some businesses, however, have chosen to direct their resources to the people that help them remain successful: their customers. And it’s paying dividends.

WestJet pulled off a wildly successful holiday campaign for a few hundred passengers that gained them a lot of exposure and also created a customer experience like no other. In an expertly choreographed and executed plan, WestJet pulled off a Christmas miracle for passengers on two flights. The plan began when they set up a virtual booth at the gate where passengers could interact live with Santa through a video connection. Staff carefully documented each customer and what they wanted for Christmas: everything from socks and underwear to a big screen television. Once the passengers departed, the staff sprinted into action and went on a shopping spree to gather and wrap all of these gifts. Upon arrival, as passengers awaited their luggage at baggage claim, they were met with a wonderful surprise. Instead of their luggage coming down, the baggage ramp was filled with gifts individually labeled for each passenger.

According to WestJet Vice-President Richard Bartrem, “We wanted to surprise our guests with meaningful, personalized gifts when they least expected them.” They could have taken an easy path by gifting plane tickets or the same gifts to each passenger, which still would have delighted the customers. However, their decision to personalize the gifts elevated the experience, and campaign, to a new level. As a result, they created a few hundred lifelong customers that day, and they’ve received massive exposure via news reports, blogs and social media. The campaign’s video on YouTube was posted on December 8th and to date has over 30 million views. 

The campaign is so heart-warming and expertly done that many viewers reported that it brought them to tears. So sit back, drink your hot chocolate and enjoy one very creative customer experience:

 Unlock all of the community & features  Join Now